Patient testimonials can be a great way to increase your online presence and client base, your medical SEO ranking, and also show potential patients that you offer the best care available. According to Nielsen’s most recent Global Trust in Advertising and Brand Messages report, online reviews and testimonials are one of the most-trusted types of information. Don’t underestimate the power your patients have in shaping the face of your business. Here’s how to get the most out of your office’s positive reviews.
Leverage Your PM Software
Your project management software is designed to make your work easier, and it’s also a great way to keep in touch with your patients. Contacting your patients within 48 hours of their most recent visit while the appointment is still fresh in their minds is a great way to get positive reviews. It’s this type of personal touch that will keep them coming back, and also make them more likely to recommend you to their friends and family. Have a staff member call them personally, or use an automatic email to reach out to them, but don’t let the 48-hour window close.
Give Customers an Outlet
Providing a space where your customers can share their thoughts is a great way to generate buzz about your office’s services. You can allow them to post things on your office’s Facebook page, or comment on your blog; anywhere that allows for interaction between you and your patients. Be creative and engage them in conversation. If they post a question, or a concern, answer them; don’t be afraid to chat. Providing quality care is only part of being a good physician, you also need to be able to address any concerns your patients have in a friendly, productive way.
Work on Your Staff – and Yourself
One good way to show your patients that you care is by having your staff work as a team. From the moment they walk in the door, patients should be treated as the most important person in the room. Sitting down and coming up with a game plan can be a great way for your staff to improve customer service, and elicit glowing reviews from patients.
It’s also important that you’re comfortable asking your patients to share their experiences with you. If you feel confident about your abilities as a physician, and you’re passionate about the care you provide for others, there are potential patients out there who need to know about it. Don’t be shy, you’d be surprised at how many people enjoy bragging about their doctor.
Make Testimonials Part of Your Marketing Campaign
Having positive reviews from your patients is great, but don’t stop there. Including patient testimonials as part of your marketing strategy will increase your customer base, and it can actually save you money. Rather then relying on expensive advertising campaigns, let your patients do the work for you. If you know your office offers a high-level of service, and your patients have testified to that fact, it’s OK to brag a bit.