Three Ways Video Can Help Your Medical Practice: Part 1 – Branding

Marie Westerhof

Marie Westerhof

Posted on April 11, 2012

In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more than just a frill – it’s a way to increase traffic to your website and attract new patients to your practice.
There are a number of different functions of video in your marketing campaign.  In this four-part series, we’ll focus on the three main approaches as they relate to your doctor marketing Videotactics.
Video Function #1:  Brand recognition
Branding isn’t just for corporations and companies offering a product – just like any other company, your practice or hospital is offering a service and should be branded as such.  Think beyond cheesy slogans and jingles and consider how helpful video can be in encouraging recognition of your practice.
Branding your medical practice is about creating an image of your services in your client’s minds and encouraging them to think of you first when they need medical care.  Even a simple “welcome” message in video format will stick with your potential patients longer than images or text on your site – and imagine the benefit that a virtual tour of your office guided by your friendly staff can have.  Take the opportunity to show off what’s great about your practice.


Marie Westerhof

Marie Westerhof

Marie is the Director of Marketing at Medical Web Experts, and has over 10 years of experience in the development and execution of digital marketing campaigns for healthcare organizations. She also heads complex medical writing projects for healthcare networks, hospitals, large physician groups, and independent physician practices.

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