With the constantly changing nature of healthcare internet marketing, it's difficult to maintain an active and effective presence online. Medical Web Experts’ team has deep industry knowledge in the use of digital channels to market medical products and services in legally-compliant ways. We can work as an extension of your team to set up and maintain successful, high-ROI healthcare digital marketing campaigns.
Medical SEO is a long-term strategy that grows your healthcare organization’s customer base by increasing its digital presence in search engines, thereby growing organic traffic. Working with Medical Web Experts means taking a comprehensive approach to increasing your rankings, including:
Healthcare PPC advertising is an immediate strategy that will drive quality traffic to your healthcare website by placing ads at the top of Google’s first page of search results. PPC campaigns generate an immediate increase in quality traffic and conversions, followed by improved results after the first 2-3 months.
At the start of a PPC campaign, Medical Web Experts’ PPC team analyzes the most important keywords related to your organization and business goals.
A PPC campaign usually consists of:
After the initial campaign, Medical Web Experts takes care of the ongoing monthly maintenance to ensure optimal performance, paying special attention to:
Medical content writing from experienced and highly-trained medical can be the key to growing your business. Successful healthcare internet marketing starts with high quality, well-written, and properly-promoted content.
Engage your customers with easy-to-understand articles on medical issues, treatments, biology, and other technical health subjects.
Custom graphics – such as maps showing availability or graphics/icons illustrating unique service offerings – illustrate and break down complex concepts for your audience.
Press releases reach multiple publications at once, allowing you to showcase your business, product, or service, and increase your branding. We’ll write, syndicate, and provide a report on the performance of your press release.
Strategically structured landing pages can dramatically increase the conversion rate of a website when used in healthcare ppc advertising or a healthcare social media campaign. Landing pages can also be used as a standalone website for a sub-product or sub-service of your business.
Whitepapers (or white papers) allow you to showcase your expertise and authority on an industry-relevant topic, and are an excellent way to diversify your medical content marketing campaign. We’ll create content and a custom design for your whitepaper. See one of our own!
Infographics are fun, shareable, and showcase your expertise on healthcare topics. They can be used to either directly or indirectly promote your product or services.
As experts in medical video production, we can help you generate healthcare-focused video content to promote your brand.
Medical Web Experts is available to organize every aspect of your video production, including:
After production is complete, our marketing team can also take care of posting the video in key locations for the best publicity for your brand.
MWE has partnered with some of the most prestigious organizations in healthcare to develop web and mobile applications that enrich the patient experience, improve outcomes, enhance patient-physician communication, and streamline internal workflows. Grow your practice and gain a competitive edge by offering tools and features your patients want.
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Our office is in Dallas, Texas. We are open Monday to Friday from 9:00am - 5:00pm EST.