5 Things to Include in Your Small Medical Practice Website

Gretchen Kalthoff

Gretchen Kalthoff

Posted on January 28, 2016

medical web design for small practice
Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online.
So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients?
Regardless of how small your practice might be, it is crucial to have a website in order to be seen as legitimate and to connect to your customers. Beyond the basics (company information and a clear description about what you do), include these top 5 things to make your small practice web design the best it can be.

1. Contact Information

When someone arrives at your practice website, you need to make it clear how prospective customers can get in touch with you. Highlight a contact number, or include a “request an appointment” button. Entice customers with the results you’ll deliver, such as fast response time or quality of service. Make sure your physical address is well detailed on your site – include a map and how to arrive by car or public transportation. In short, make it easy for customers.

2. Visuals & Videos

You are selling a service so ensure that it is adequately showcased. Consider the use of visuals and videos to help people know what to expect from your medical practice. A few quality shots of your physicians and/or interior of your practice can help humanize your brand and allows people to anticipate how they will engage.

3. Email Sign-Up

If you use any sort of email marketing program, getting prospective customers to provide their email can be extremely beneficial for direct future marketing efforts. If you offer any types of specialty services, such as elective aesthetic surgery, utilize your website to capture customer data through the use of online forms. You could also offer something of value upfront, like a free diagnostic test, to entice people to provide an email address.

4. Positive Reviews

Positive reviews of your medical practice can speak volumes and really help to build rapport. You don’t need to overdo it – select a few solid testimonials that highlight your key strengths and why a potential patient should choose your medical practice.

5. Appointment Scheduling

Make it easy and convenient for patients to use your services with online appointment scheduling, and make it part of your responsive design across all platforms (mobile and desktop). This keeps your website working to bring in new patients outside of office hours and is a clear call to action so users know what to do. In the case of a user is not comfortable booking an appointment online, also include your phone number.
Ultimately, customers want to know more about your medical practice and your services before they commit. The most effective website cater to customer needs, with clear and concise information presented in an orderly and organized way.  

Gretchen Kalthoff

Gretchen Kalthoff

Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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