We’re Experts in Digital Marketing for the Healthcare Industry
Businesses and organizations in the healthcare industry have unique needs when it comes to online marketing, and we know what it takes to make your healthcare digital marketing campaign successful.
Social media marketing is not a “one-size-fits-all” channel – crafting a successful social media campaign for a medical business requires special expertise and advanced knowledge not just of the healthcare industry as a whole, but of the medical specialty or subsector within which your business operates.
If you’re thinking about social media marketing, trust the experts. We’ve been managing digital marketing campaigns for healthcare clients since 2003.
Why Market Your Business on Social Media?
Social media is a valuable tool for reaching prospective or existing customers, and increasing traffic to your healthcare website.
- Build brand awareness and trust. Increase recognition of your brand name among social media users, and build trust by giving your customers a channel through which to talk about you.
- Run highly-targeted ad campaigns. Increase traffic to your website and promote individual products or services by running healthcare pay-per-click (PPC) ad campaigns on Facebook, Instagram, Linkedin, or Reddit advertising. Your audience can be fine-tuned based on demographic factors like age, gender, parental status, interests, and more to ensure that you’re only reaching relevant users.
- Promote your events, classes, and content. If your company hosts classes or events, or produces digital content like blog posts, videos, or webinars, social media offers a way to increase registration and readership.
- Supplement your SEO efforts. Having active social media pages increases your site’s presence in search engine results pages, as well as influences your Google rankings.
Build Your Healthcare Marketing Campaign
Boost your rankings in Google, Bing and Yahoo for keywords that matter to your healthcare business. Learn More
Create engaging videos and use them to market your healthcare business across the web. Learn More
Social Media Marketing
Establish your presence and build a following on sites like Facebook, Twitter, Google+ and Pinterest. Learn More
Increase your web traffic. Target users actively looking for your services and boost leads. Learn More
Dramatically increase patient/customer retention – they’ll love getting email from you. Learn More
Enhance your brand with a powerful, professionally-designed logo and marketing materials. Learn More
Professional, SEO- and conversion-optimized content for your website, blog or marketing materials. Learn More
Educate your patients on a variety of medical topics. Learn More
100% HIPAA Compliance on Social Media
Healthcare is a highly-regulated industry, and your business is likely subject to a number of federal, state, and even local regulations. Your social media presence is no exception.
t’s important to choose a social media marketing agency with special expertise in the healthcare industry, because HIPAA violations on social media can result in fines and negative publicity for your organization. Your social media marketing agency needs to know how to:
- Respond when a patient discloses their own PHI via comment or private message, or review
- Answer an online review from a patient in a HIPAA-compliant way
- Engage users without inviting them to disclose PHI
- Create content that doesn’t share PHI
- Run ad campaigns that don’t collect PHI in a non-HIPAA-compliant manner
We’ve been developing and enforcing security practices for medical marketing campaigns, medical websites, portals, and apps since 2003, as well as understanding legal regulations that apply to these businesses and applying those regulations to their website.
What Else Can We Do For You?
We offer a comprehensive range of products and services in conjunction with healthcare web design. You’ll find all your needs taken care of under one roof.
- Mobile-friendly responsive design
- Custom mobile app development
- Custom health portal and web app development
- HIPAA-compliant web and email hosting
- Healthcare internet marketing
- Medical content writing
- Search engine optimization (SEO)
- Custom video production
- Logo design and branding
- Custom video and photo galleries
- Advanced data tracking with Google Analytics and Mouseflow
- 100% HIPAA compliance