Creating a website that’s truly user-friendly is no easy feat. It’s a meticulous process, but the results are well worth it if you want users to have the best possible experience. Here are a few common mistakes we’ve seen on new clients’ sites, and our tips on how to avoid these usability faux pas.
1. All elements are the same style.
It’s important to have font style variation to distinguish the elements from each other and show their importance on the page . however, some medical website designers don’t differentiate these elements, and information becomes harder to read. Simple changes will make your web site easier to use, and will make information pop.
2. Fonts that are difficult to read.
This seems very simple, but many web sites have incomprehensible text. Some sites don’t have enough contrast between the background of their web site and the text. If the text blends into the background, then it is the background.
Design is important, but the text also has to be a readable font. Excess capital letters are also a problem. Caps are fine for logos, but having too many of them on your web page could make it seem as if you’re yelling at your users. Lastly, the font shouldn’t be too big or too small.
3. Form fields that aren’t wide enough.
Let’s say that you have a survey or contact form, but a person’s e-mail doesn’t fit across the width of the field. Form fields should be adequately sized for the fields in which you require information. This way, users can see their entire e-mail address before submitting forms.
4. Too many form fields.
A similar problem to #3 is using too many form fields on your contact form. This can be intimidating for users. Although you may need to know extensions for phone numbers, or the name of your user’s company, gauge your user base to see if your audience is likely to have an extension or a company in the first place. If you’re a clinic, ask yourself whether you really need to know everything you’re asking on your forms – chances are, you only need to know their phone number, email, name, and what their question it.
If you really need all the fields you’ve dreamed up for your form, you can divide it into ”steps” to make filling out such a long form seem less intimidating. Another trick is to hide some of the questions, and the user can click on a link for this section when they need it.
5. Difficult web site navigation.
It’s important to have clear links. A customer may want to schedule an appointment online, or ask a question about consultation fees. A link for FAQ’s with basic information, a contact form, or at least an easy-to-find an e-mail can work wonders for your web site. Nothing is more frustrating to a user than not being able to do something as simple as find the business’ address or see whether their insurance is accepted.