The Evolution of Search Engine Optimization

Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword rankings, and the shifting focus towards pay-per-click advertising.

The reality is, search engine optimization is an ongoing process – and it is likely to keep on changing as new marketing strategies, tools, and campaign goals arise.

Click on the graphic below to learn more about some of the SEO changes that have taken place in recent years.

The Evolution of SEO

Market Your Medical Practice Online

MWE can help keep your medical website up to date, using the latest online marketing strategies. We design professional, easy-to-navigate websites, write engaging content, optimize PPC ad campaigns, and help our clients build strong social media followings. Get started!


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