The Evolution of Search Engine Optimization

Amanda Guerrero

Amanda Guerrero

Posted on March 28, 2014

Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword rankings, and the shifting focus towards pay-per-click advertising.
The reality is, search engine optimization is an ongoing process – and it is likely to keep on changing as new marketing strategies, tools, and campaign goals arise.

Click on the graphic below to learn more about some of the SEO changes that have taken place in recent years.

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