Author: Candice Claassen

Posted on May 04, 2015 by Candice Claassen

In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your…Read more

Posted on April 21, 2015 by Candice Claassen

Last Tuesday, the Senate overwhelmingly approved a bill to change the way that Medicare pays physicians. The passage prevented a 21 percent cut in doctors’ pay. President Barack Obama signed…Read more

medical web design

Posted on April 06, 2015 by Candice Claassen

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good…Read more

Posted on March 19, 2015 by Candice Claassen

50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year…Read more


Posted on March 18, 2015 by Candice Claassen

Over four billion prescriptions are written annually in the U.S., but most of those prescriptions are no longer written on paper. By April 2014, 70 percent of physicians were prescribing…Read more

researchkit for medical research

Posted on March 13, 2015 by Candice Claassen

Millions of people carry iPhones, and starting this April they will have the means to track personal diagnostics while participating in large-scale medical studies. This will be possible thanks to…Read more

cyber criminal

Posted on March 12, 2015 by Candice Claassen

How much data do you need to identify a person? According to a new MIT study, bare metadata can paint a surprisingly personal portrait of each of us. When researchers…Read more

Posted on February 25, 2015 by Candice Claassen

End-of-life care documentation protects a patient’s right to decide the best course of treatment in the event of a life-threatening condition where the patient is unable to verbally communicate his…Read more

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Posted on February 04, 2015 by Candice Claassen

The Hispanic community is a largely untapped market when it comes to Healthcare and Pharma Marketing, meaning there are huge opportunities for companies that appeal to this valuable consumer group.…Read more

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Posted on January 29, 2015 by Candice Claassen

Poor communication can cause U.S hospitals to waste approximately $12 billion annually, or about 2 percent of revenues, according to a recent study by Accenture. In order to decrease financial…Read more

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