Author: Candice Claassen

Dr. Leana Wen, an ER physician, aims to transform the medical industry by encouraging doctors to disclose personal conflicts of interest to the public. Her campaign, Who’s My Doctor, has…Read more

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other.…Read more

As the new year approaches, companies are thinking about how to allocate their marketing budget in consideration of digital shifts that will affect all industries in 2015. To the consumer,…Read more

ICD-10 is the 10th iteration of the International Classification of Diseases issued by the World Health Organization. It is set to be adopted by healthcare professionals by Oct. 1, 2015…Read more

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its…Read more

Microsoft recently launched the ‘Band,’ a $199 fitness tracker bracelet that monitors personal biometrics 24-hours a day. It also launched the Microsoft Health app and Microsoft Health Service, a platform…Read more

With countless new businesses emerging in the marketplace, it is more important now than ever to set your healthcare organization apart from the pack – and establishing a brand identity…Read more

There are many applications developed for smartphones and tablets that allow people to get organized, become more efficient, and save time. There are productivity apps that help doctors streamline correspondence,…Read more

Mountain View Medical center, practicing excellence in eye care, has a new live website! Mount View’s goal is to provide our patients with the best possible medical care in an…Read more

Google is the most common way current and prospective patients find more information about your practice. Do you know what’s in the first page of your search results? Research shows…Read more