Author: Gretchen Kalthoff

medical social media

Posted on January 27, 2016 by Gretchen Kalthoff

A group of patients were recently asked if they would be willing to link their social media accounts to their EHR for medical research and to aid healthcare development. According…Read more

health IT

Posted on January 21, 2016 by Gretchen Kalthoff

In an industry as large as healthcare, a lot can happen in just one year. If the expert estimations are correct, there are a lot of positive changes on the…Read more

healthcare social media

Posted on January 19, 2016 by Gretchen Kalthoff

With technology updating at a rate that is hard to keep up with, it can be difficult to cast your eye even further into the future to see what lies…Read more

above the fold

Posted on January 15, 2016 by Gretchen Kalthoff

The concept of “above the fold” originates from newspapers. Due to the flat display, a great front-page photo or story on the upper half of the front of the newspaper…Read more

medical marketing

Posted on January 13, 2016 by Gretchen Kalthoff

With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet marketing to give…Read more

mobile health app

Posted on January 08, 2016 by Gretchen Kalthoff

The introduction of thousands of mobile health apps in the past few years has led to consumers having access to unprecedented technologies, many of which claim to help manage medical…Read more

healthcare social media online privacy

Posted on January 07, 2016 by Gretchen Kalthoff

Clearly, there are a host of benefits to using social media for your business, but it’s important to do it right – without privacy breaches. The risks and dangers can…Read more

hospital patients and doctor

Posted on December 31, 2015 by Gretchen Kalthoff

A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can…Read more


Posted on December 18, 2015 by Gretchen Kalthoff

There are a plethora of digital tools available today to help market your practice. Yet, as the tools to further empower your marketing grows, so does the competition. Perhaps one…Read more

Posted on December 17, 2015 by Gretchen Kalthoff

Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again. One…Read more

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