How Healthy Is The Current State of Hospital Content Marketing?

online content marketing

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare technologies.

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5 Ways to Engage Your Patients Through Your Facebook Page

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Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer. …

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How do I differentiate my medical practice?

8 questions you should ask to attract new patients and retain existing ones. If you look at some of the most successful businesses today, you might find a common trait that they all possess: the differentiating factor that positions them among the market leaders in their industry. Being different, however, isn’t what makes these businesses successful. Instead, it’s the fact that they are preferentially different in the eyes of their customers. Businesses accomplish this through careful planning and …

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