Annual Check-up: mHealth Apps are Still in Critical Condition – Part III: Misleading Functionality Descriptions in App Stores

In Part II of this series, Limited Functionality for mHealth App Features, we described the different types of functionalities implemented in the mHealth apps assessed and found that significant shortcomings still exist in the healthcare app development market. After downloading the apps and analyzing them, it became clear that the functionalities promoted in the app descriptions – whether in iOS or Google Play – are treated equally whether the feature is delivered in the app, linked out to a browser …

Read More

How Healthy Is The Current State of Hospital Content Marketing?

online content marketing

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare technologies.

Read More

5 Ways to Engage Your Patients Through Your Facebook Page

Facebook CTA Contact Us

Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer. …

Read More

How do I differentiate my medical practice?

8 questions you should ask to attract new patients and retain existing ones. If you look at some of the most successful businesses today, you might find a common trait that they all possess: the differentiating factor that positions them among the market leaders in their industry. Being different, however, isn’t what makes these businesses successful. Instead, it’s the fact that they are preferentially different in the eyes of their customers. Businesses accomplish this through careful planning and …

Read More

  • Connect With Us

  • Contact Us

  • Newsletter

    Get promotions and current business tips. Sign up for our newsletter today.