Author: Marie Westerhof

Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be…Read more

As reported by SearchEngineWatch.com, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon–…Read more

Everyone wants to build a website that will stand the test of time, but with new technology sweeping the market by the day, this can be a tricky feat. If…Read more

It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized…Read more

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just…Read more

Video can be an enormous help for your medical website design and marketing efforts.  Let’s continue by looking at the other two main functions of video in a medical marketing…Read more

In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more…Read more

Got a LinkedIn account?  The wealth of personal information on your profile might put you and your company at risk of being hacked. In two recent attacks on Gmail and…Read more

For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all…Read more

You want irony?  Try this: the Kaiser Family Foundation reports that we women are the ones make the health care choices for the kids in 8 out of 10 families.…Read more