Author: Marie Westerhof

apple healthkit

Posted on February 23, 2015 by Marie Westerhof

While the health industry is growing steadily, healthcare providers are also looking for ways to decrease spending by empowering patients to take better care of themselves. Apple’s new product, HealthKit,…Read more

google health search

Posted on February 13, 2015 by Marie Westerhof

Whether you are looking for an at-home flu remedy or the cause behind a specific symptom, googling anything related to your health can be dangerous. With so much information out…Read more

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Posted on November 06, 2014 by Marie Westerhof

Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be…Read more

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Posted on November 04, 2014 by Marie Westerhof

As reported by, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon–…Read more

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Posted on October 28, 2014 by Marie Westerhof

While you may think that consumers can learn everything they need to know about a business simply by visiting its site, 97% of consumers get their first impression of a…Read more

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Posted on October 21, 2014 by Marie Westerhof

Everyone wants to build a website that will stand the test of time, but with new technology sweeping the market by the day, this can be a tricky feat. If…Read more

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Posted on October 17, 2014 by Marie Westerhof

It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized…Read more

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Posted on July 22, 2013 by Marie Westerhof

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just…Read more

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Posted on June 07, 2012 by Marie Westerhof

An effective meeting accomplishes a predetermined set of goals in a constructive way while using company time efficiently.  Following the proper rules for appropriate meeting behavior (note: these are rules…Read more

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Posted on April 25, 2012 by Marie Westerhof

Marketing for doctors has moved into the twenty-first century – and a video marketing campaign is a great way to build up your efforts and increase traffic to your site. …Read more