Why Create a Video for your Website?

John Deutsch

John Deutsch

Posted on July 19, 2011

Thinking about creating a video for your website? According to a comScore report, 76 million U.S. Internet users watched online video content in May 2011 for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.  Online videos are not going anywhere. Keep reading for a few reasons we encourage all of our medical clients to create videos.
1) A Warm Welcome: In the medical field, videos allow patients to get to know the doctors before meeting them.  A custom welcome video will give a personal feel to your site, an important quality in an industry where cold and impersonal sites are all too common. When patients are researching physicians in their area, a video could very well be the key element that leads them to your practice.
2) Pack a Punch:  A video allows you to deliver more essential messages in a shorter time than it would take readers to find these messages in text and read them. Even though many users will not watch the entire thing,
3) Increase User Time on Site: A video draws users in. Using multimedia is one of the best ways to increase user time on your site and thus increasing quality of visit.
4) Search Engine Optimization: Videos can be an effective SEO tool.  A YouTube video can be optimized for important keywords and very well rank just as high in Google searches as your own website pages for that keyword, thus driving traffic to your content and website.

John Deutsch

John Deutsch

Founder and CCO of MWE, and business owner of 19 years with extensive experience in Healthcare IT. John is a Judge for the 2020 eHealthcare Leadership Awards and has appeared on multiple podcasts, including the Outcomes Rocket Podcast and the Hospital Finance Podcast.

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