How to Optimize Your Medical Website for Conversions in Three Easy Steps

These days, online marketing strategies are changing faster than most people can keep up with. What worked six months ago might not work anymore – or, at the very least, there is a better method available. For this reason, it is important to keep an eye on each of your healthcare organization’s marketing tools, especially your website. Increasing traffic to your medical website is great, but you have to remember that turning those visitors into conversions is just …

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Mobile Search to Overtake PCs: Is Your Medical Website Ready?

Online traffic coming from mobile devices has increased steadily over the past few years – and it now represents about 25 percent of Internet traffic. With the growing number of affordable smartphones and tablet devices available on the market, it is safe to assume that mobile traffic will continue to rise, eventually surpassing traditionally desktop devices. In fact, it is already estimated that tablet sales will overtake PC sales by 2015. Coupled with the fact that people are …

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Three Ways to Ensure Your Medical Website Reaches Low Health Literacy Patients

Imagine this: you’ve just spent thousands of dollars on a revamped medical website design that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, is packed with information, features built-in tools to increase engagement and online communication, and is optimized for search engines so that existing and prospective patients can find you. The problem? People coming to your website are leaving quickly, they aren’t using your online tools, and your patients are complaining …

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SOMC Recognized for Excellence in Hospital Website Design and Transparency

Medical Web Experts is proud to announce that Health Leaders Media, a leading source of information for healthcare executives and professionals, recognized the Southern Ohio Medical Center as having one of the top hospital websites in the country. Last year, SOMC received an Acknowledgement of Excellence in Hospital Website Transparency from The Leapfrog Group and URAC as part of their Excellence in Hospital Website Transparency Program. The program identifies “outstanding hospital websites that promote transparency of quality measures …

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Medical Web Experts Featured In athenahealth Marketplace for Medical Website Design

As a result of our more than ten years of medical website design experience and award-winning designs, Medical Web Experts has been selected to appear in the athenahealth Marketplace, which is part of athenahealth’s business development program called “More Disruption Please.” MWE is one of only three medical website design companies featured in the athenahealth Marketplace, the one-stop shop where healthcare professionals can find innovative products and services recommended by the cloud-based care coordination service provider. At Medical …

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Is Your Medical Website Missing These Three Important Calls-to-Action?

There’s no secret to why many healthcare organizations have websites: to attract prospective patients and provide them with the information they seek. However, not all medical websites are effective in converting new patients. In fact, many are missing key elements, or calls-to-action, that urge site visitors to take some kind of step. This can include, filling out a contact form, scheduling an appointment, or placing a call to the healthcare facility. If your website doesn’t have strategically placed …

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4 Things Driving People Away From Your Medical Website

Just as there are things that you can do to make your medical website more appealing, there are also content and design decisions that can affect how well your site performs. In fact, making certain mistakes could prove extremely costly and undermine your website’s potential, resulting in low conversions, high bounce rates, and a poor user experience overall. Are you concerned about the effectiveness of your medical website? Here are four things you should definitely avoid: 1. Long, rambling …

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Innovative Healthcare Delivery

Innovative Healthcare Delivery has a new website! This healthcare organization was founded on the belief that by improving efficiencies in the healthcare system they can enhance quality outcomes and reduce costs, while creating a better patient experience. Innovative Healthcare Delivery works with patients – ensuring that they get the most out of programs provided by Employer Groups, Self Funded Plans, Fully Insured Plans, State and Federal Plans, and Hospitals. To learn more about Innovative Healthcare Delivery’s services, visit …

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Medulous.com Beta Launch: New Website Helps People Avoid Bad Medical Treatments

Newly launched website Medulous.com revolutionizes the way people make healthcare decisions by allowing patients to read and write unbiased online reviews about their medical treatment experiences. SAN DIEGO, Sept. 23, 2013 /PRNewswire/ — A new concept aiming to help empower patients to make better-informed decisions about their healthcare, newly launched beta-version website Medulous.com allows patients and health professionals to write reviews for medical treatments online. By facilitating the exchange of information between patients and physicians, Medulous helps users avoid …

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Alan S. Brown, M.D.

Dr. Alan S. Brown, M.D. has a new website! Dr. Brown is a board-certified clinical psychiatrist and psychologist based in Englewood, New Jersey, where he’s practiced for 20 years. Using his expertize in psychotherapy, psychopharmacology, cognitive behavioral therapy and insight-orientate therapeutic approaches, he treats a wide range of emotional conditions, such as depression, anxiety, stress-related disorders, obsessive-compulsive disorder and adult attention deficit disorder. Dr. Brown likes to provide a warm, supportive and non-judgmental environment, where a strong partnership …

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