A Look Into the Future of Responsive Web Design

responsive website design

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place or face the risk losing business. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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6 Pitfalls to Avoid In Your Hospital Web Design

web design for hospitals

Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for new and existing customers to engage with your business; so don’t let common mistakes get in the way of your hospital’s success. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest …

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4 Tips for Increasing Conversion Rates With Your Healthcare Web Design

conversions for medical web design

It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …

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Top 5 Tips for SEO-Friendly Medical Web Design

seo for websites

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.   Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Medical Web Design Principles to Instantly Increase Conversion Rates

web design converting

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are the five best design principles for your medical website to help you achieve better conversion rates. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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Should You Implement The Latest Medical Web Design Trend?

medical web design trends

Trends come and go constantly, from fashion to food, fitness to foreign places. They tend to lure us in, tempting us to adopt the “latest thing”, yet it’s important to consider if they will actually work with your brand and add value. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Responsive Medical Web Design Trends That Will Rule 2016

responsive design

With each new year comes new medical web design trends, and in 2016 responsive design has officially taken over the web. A responsive web design “responds” to the screen size of a variety of devices, making it easy to navigate the same website on a smartphone, tablet, or desktop computer. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement …

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Medical Website Navigation: How To Keep Your Visitors Happy

medical web design navigation

When someone lands on your webpage, there is a very short window of time (roughly 10 to 20 seconds) where they will make the decision to stay or go – and the main navigation part of your website can have a huge impact on the result. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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5 Things to Include in Your Small Medical Practice Website

medical web design

Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients? Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in …

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