Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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Should You Implement The Latest Medical Web Design Trend?

medical web design trends

Trends come and go constantly, from fashion to food, fitness to foreign places. They tend to lure us in, tempting us to adopt the “latest thing”, yet it’s important to consider if they will actually work with your brand and add value. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Responsive Medical Web Design Trends That Will Rule 2016

responsive design

With each new year comes new medical web design trends, and in 2016 responsive design has officially taken over the web. A responsive web design “responds” to the screen size of a variety of devices, making it easy to navigate the same website on a smartphone, tablet, or desktop computer. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement …

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Medical Website Navigation: How To Keep Your Visitors Happy

medical web design navigation

When someone lands on your webpage, there is a very short window of time (roughly 10 to 20 seconds) where they will make the decision to stay or go – and the main navigation part of your website can have a huge impact on the result. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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5 Things to Include in Your Small Medical Practice Website

medical web design

Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients? Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in …

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Designing Your Medical Website Above and Below the Fold

above the fold

The concept of “above the fold” originates from newspapers. Due to the flat display, a great front-page photo or story on the upper half of the front of the newspaper could greatly increase sales. This same idea has been applied to web design. Things that can be seen within the dimensions of the home page screen are deemed above the fold. In recent years, with the explosion of large format display monitors and the increased use of mobile …

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The Top 6 Medical Web Design Trends to Build Patient Loyalty

Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again. One of the most important but overlooked aspects of web design is utilizing a website to build patient loyalty and customer satisfaction. Here are 6 top medical website design trends to encourage current and potential patients to keep coming back. 1. Responsive Design Websites should adapt and work seamlessly on any …

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How to Hire the Best Medical Web Designer for Your Business

medical web designer

Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your medical web design needs – someone that understands what you are looking for and can accurately create the website that you want – is one of the most crucial decisions that you will make for your business. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is …

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How to Build Trust In Your Healthcare Website In 2016

trusted physician

Web surfers are increasingly suspicious and mistrustful these days, and rightfully so. Hackers are continually innovating cutting-edge ways to infiltrate and corrupt unsecure websites to gain remote access to computers, steal information, and commit credit card fraud and identity theft. Julie Ho

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Why Local Web Agencies Fail in Healthcare

web design & marketing

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign. Julie Ho

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