It’s no secret: patients today are taking a more active role in researching treatments and providers before choosing where to spend their healthcare dollars. As with other sectors of the economy, the internet is the go-to source for healthcare consumers to research their options and educate themselves about their conditions and treatments. When it comes to hospital website design, it’s imperative that the trends and behaviors of today’s healthcare consumer be taken into consideration.

Texas Healthcare Organization Achieves Twice the National Patient Enrollment Average Using Bridge Patient Portal KIRKLAND, Wash., July 26, 2016 – PRNewswire — Serving the 11th largest metro-area in the United States, Community Care Collaborative (CCC) selects Bridge Patient Portal as its singular portal solution for secure online medical record access, outcome improvement and helping engage patients as the CCC works to manage the healthcare needs of the safety net population in Travis County, Texas. 

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and b) chosen a channel whose user base is likely to match up with your potential customer base. There are a few content distribution channels that you’ll consistently find most effective at reaching internet users in 2016 and guiding them toward your brand. 1. Create unique, interesting videos. Over 78% of …

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices report overall averages of just 30%. Why so low? A recent survey carried out by Accenture clearly showed a high amount of interest, around 90%, in digital tools, such as portals, but patients just aren’t using them.

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage their health. While patient portals have become central to discussions of Meaningful Use and key tools for patient engagement, they remain vastly underutilized. EMR Daily News put forth three essential strategies for making sure that you portal successfully reaches patients.

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced by women. Yet it appears that the healthcare industry isn’t talking to women, failing to take into account their unique perspectives and experience as they develop and launch their marketing campaigns.

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments.

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to bridge the gap between patient and provider, and there are no signs of the market slowing down. In fact, it is estimated that by the end of 2017, demand for medical apps could outpace supply by as much as one-to-five. 

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave rise to industry-specific issues, such as privacy breaches and patient confidentiality.

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing.