Micro-Moments: Changing The Face Of Healthcare Marketing

smartphone micro-moments

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.

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5 Keys for Medical Website Hosting – Part 4: Scalability

cloud hosting

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting will put you on the right track to making sure that your website is compliant and secure with minimal downtime, and has the ability to support a high volume of traffic. The importance of security, HIPAA compliance, and uptime of medical websites have already been highlighted in parts …

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Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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5 Keys for Medical Website Hosting – Part 3: Uptime

web hosting

When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure that online risks are avoided and compliance is maintained. In addition to protecting patients’ personal health information (PHI), a high quality website with little downtime should be a top priority.

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5 Keys for Medical Website Hosting – Part 2: HIPAA Compliance

hipaa compliance

When it comes to web hosting, it is crucial that you select a web hosting company that not only ensures your healthcare organization’s website is HIPAA compliant and 100% secure, but also provides every necessary feature for protecting patients’ personal health information (PHI). In part one of our five part medical website hosting series, the importance of secure web hosting was highlighted. Part two focuses on why it is necessary for web hosting to be HIPAA-compliant.

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