The term “content is king” is one of the most quoted phrases in the world of online marketing. When it comes to marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice.
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare marketers should have their eyes firmly fixed on: the Millennials.
While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs are met to help reduce online risks, maintain compliance, and increase revenue.
Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.
Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are the five best design principles for your medical website to help you achieve better conversion rates.
As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting will put you on the right track to making sure that your website is compliant and secure with minimal downtime, and has the ability to support a high volume of traffic. The importance of security, HIPAA compliance, and uptime of medical websites have already been highlighted in parts …
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …
When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure that online risks are avoided and compliance is maintained. In addition to protecting patients’ personal health information (PHI), a high quality website with little downtime should be a top priority.
With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to the forefront as essential ways to offer your patients what they want.
When it comes to web hosting, it is crucial that you select a web hosting company that not only ensures your healthcare organization’s website is HIPAA compliant and 100% secure, but also provides every necessary feature for protecting patients’ personal health information (PHI). In part one of our five part medical website hosting series, the importance of secure web hosting was highlighted. Part two focuses on why it is necessary for web hosting to be HIPAA-compliant.