Reputation Management Tips to Maximize Online Physician Reviews

marketing for doctors - checking online reviews

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with the majority (62%) using online reviews in their initial search to find a new doctor. Almost half the respondents would travel out-of-network for a doctor that had more positive reviews. Yelp and RateMDs.com are just two of the go-to sites most often used for customer feedback.  A study …

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4 Tips for Increasing Conversion Rates With Your Healthcare Web Design

conversions for medical web design

It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …

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Micro-Moments: Changing The Face Of Healthcare Marketing

smartphone micro-moments

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.

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5 Keys for Medical Website Hosting – Part 4: Scalability

cloud hosting

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting will put you on the right track to making sure that your website is compliant and secure with minimal downtime, and has the ability to support a high volume of traffic. The importance of security, HIPAA compliance, and uptime of medical websites have already been highlighted in parts …

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Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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