Beat the B2B Holiday Slowdown by Marketing on Facebook

While November and December sales tend to increase for consumer-based companies, certain categories – namely B2B businesses and medical practices – may actually see a slowdown during the holiday season.  Social media has proven to be a highly effective marketing tool for all types of businesses, and harnessing Facebook’s marketing potential can help even B2B companies and practices boost sales during slow holiday months. Foregoing medical marketing services or social media engagement during the holidays is a big …

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Hospitals on Facebook: Elements of Healthy Networking

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its network more systematically, meaning the platform may soon extend greater influence over the medical industry. Hospitals can use this influence to their advantage by improving their social media marketing, so consider the following elements as you create and maintain your Facebook page.   Brand Building A successful social …

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Healthgrades.com Launches a New, Updated Ratings System

Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be good or bad news for physicians – depending on the steps taken to take advantage of these new tools. According to USA Today, Healthgrades analyzed 500 million medical insurance claims from federal and private sources of information about hundreds of diseases, conditions or procedures to create the ratings. …

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Google’s Newest Mobile Experiment: “Non Mobile-Friendly Site” Icons in Search Results

As reported by SearchEngineWatch.com, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon– a gray mobile phone with a slash through it displayed to the left of the website URL– complements Google’s experimentation with a “mobile-friendly” icon starting as far back as 2012. The search engine seems to be testing which approach works best with the smartphone interface. Google’s icon for …

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The Future of Local SEO: Tips and Upgrades You Need to Know Before 2015

While you may think that consumers can learn everything they need to know about a business simply by visiting its site, 97% of consumers get their first impression of a practice from search engines. What’s more, 75% of those consumers never go past page one of the search results, according to studies by Higher Visibility. If you’ve yet to take advantage of local medical SEO— search engine optimization– chances are you’re missing out on droves of clients. And …

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Social Media: Healthcare is Doing it Wrong

It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized medical conditions reveal that healthcare social media marketing has definite room for improvement. For a case-in-point, try searching “warts” and see how much (or how little) information from real medical professionals pops up. Healthcare providers on social media are clearly ignoring significant patient populations, foregoing thousands of potential …

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Three Quick Tips to Improve Your Healthcare Organization’s Email Marketing Campaign

Email marketing can be extremely effective for getting new customers and promoting your brand. Plus, it can be carried out with little to no cost to your organization. Because of this outbound strategy’s high return on investment, email marketing has seen a remarkable increase in efforts, with more and more businesses recognizing the value of a successful email marketing campaign. In fact, according to ExactTarget.com, 56% of businesses planned to expand their email campaign efforts in 2013. If …

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Healthcare Industry Content Strategies: How to Get It Right

The healthcare industry is often criticized for lagging behind other industries in adopting new technologies that can make it more efficient and improve the consumer experience overall. The same is also true when it comes to content marketing, which involves creating and sharing valuable written and imaged-based content to acquire customers. Research conducted by the Content Marketing Institute suggests that the healthcare industry is a full two years behind with medical marketing services like content marketing and social media. In …

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Three Things You Might Not Know Matter to Your Patients

Healthcare is changing – and we’re not just talking about payment and care delivery models. The way in which hospitals and practices market to patients is also evolving, and it has to do with how people make decisions about their care. Patients are moving away from relying heavily on doctor referrals and from simply visiting healthcare facilities closest to where they live. Instead, they are placing greater importance on factors such as care quality, comfort and the reputation …

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The Beginner’s Guide to Starting a Successful Email Newsletter

Remember the days when healthcare practices sent out postcards and paper bulletins to patients to remind them it was time to schedule an appointment or inform them about upcoming events? This type of communication was effective then, but old school medical marketing services like snail mail has since gone out of fashion. Today, email newsletters are the modern way to deliver timely information and to stay on patients’ radar year-round. Newsletters create loyalty, develop relationships and trust, build …

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