Four Free Ways to Increase Revenue for Your Medical Practice

With payment models changing and physician reimbursements declining, medical practices are increasingly required to do more with less. There are ways, however, for practices to start making more money without spending a dime on medical marketing services. Here are four simple suggestions you can try: 1. Smarter Schedule Management Your schedule generates revenue for your practice – but if it’s poorly managed, it can be a main source of revenue loss instead. Unfilled appointment slots, for example, represent …

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The Evolution of Search Engine Optimization

Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword rankings, and the shifting focus towards pay-per-click advertising. The reality is, search engine optimization is an ongoing process – and it is likely to keep on changing as new marketing strategies, tools, and campaign goals arise. Click on the graphic below to learn more about some of the …

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Why Healthcare Providers Should Embrace Criticism on Social Media – and How to Handle It

Social media has revolutionized how we communicate, interact and make decisions – and it is an essential part of any business’ marketing strategy. Yet despite the many benefits that social media marketing can provide, healthcare organizations have typically been slow to join the online conversation. In the past couple of years, however, this trend has slowly started to change. Physician practices, hospitals and healthcare systems have started putting their differences with social networks aside in order to build interactive …

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How to Optimize Your Medical Website for Conversions in Three Easy Steps

These days, online marketing strategies are changing faster than most people can keep up with. What worked six months ago might not work anymore – or, at the very least, there is a better method available. For this reason, it is important to keep an eye on each of your healthcare organization’s marketing tools, especially your website. Increasing traffic to your medical website is great, but you have to remember that turning those visitors into conversions is just …

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Mobile Search to Overtake PCs: Is Your Medical Website Ready?

Online traffic coming from mobile devices has increased steadily over the past few years – and it now represents about 25 percent of Internet traffic. With the growing number of affordable smartphones and tablet devices available on the market, it is safe to assume that mobile traffic will continue to rise, eventually surpassing traditionally desktop devices. In fact, it is already estimated that tablet sales will overtake PC sales by 2015. Coupled with the fact that people are …

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Three Ways to Ensure Your Medical Website Reaches Low Health Literacy Patients

Imagine this: you’ve just spent thousands of dollars on a revamped medical website design that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, is packed with information, features built-in tools to increase engagement and online communication, and is optimized for search engines so that existing and prospective patients can find you. The problem? People coming to your website are leaving quickly, they aren’t using your online tools, and your patients are complaining …

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How Do Patients Use Online Physician Reviews?

The concept of the “consumer patient” is becoming more prevalent. Patients are increasingly taking the reins in managing their own health, including becoming more selective about the doctors they visit to receive care. Patients are treating healthcare as a commodity; and just as a customer might read other customers’ online reviews of a restaurant before dining there, patients are turning to online reviews of doctors before scheduling appointments. Software Advice, a resource for medical software reviews and research, …

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Healthcare Professionals Use Social Media to Learn From, Connect With Other Experts

Guest post by Frank Irving, Editor of Medical Practice Insider. More than 60 percent of physicians scan or explore social media daily or weekly, and the majority of them believe that using social media can improve the care they deliver. That’s according to a study eMarketer released earlier this year. Indeed, about 30,000 physicians have watched or discussed presentations from Mayo Clinic experts since November through QuantiaMD, a social learning and collaboration platform. The on-demand, voice-over-PowerPoint presentations allow physicians …

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Post-Penguin Apocalypse: How Google’s Algorithm Could Affect Your Medical Website

In May, Google released a new search engine algorithm, referred to as Penguin 2.0, which meant no more SEO tricks for marketing professionals looking to get customers to the holy-grail spot in search results: #1. This giant shift in how Google ranks website pages has dramatically changed marketing tactics for SEO companies, particularly those who in the past relied on keyword-stuffing (loading a webpage with keywords in an attempt to manipulate rankings). Because of the new algorithm, companies …

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Is Your Medical Website Missing These Three Important Calls-to-Action?

There’s no secret to why many healthcare organizations have websites: to attract prospective patients and provide them with the information they seek. However, not all medical websites are effective in converting new patients. In fact, many are missing key elements, or calls-to-action, that urge site visitors to take some kind of step. This can include, filling out a contact form, scheduling an appointment, or placing a call to the healthcare facility. If your website doesn’t have strategically placed …

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