Three Medical Marketing Opportunities You Should Capitalize On Now

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet and mobile technologies, today’s patients are making decisions about the care they receive long before stepping foot in an exam room. The consumerization of healthcare has become inevitable, and providers must embrace these changes or risk getting left behind. Amanda Guerrero

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Hiring a Medical Web Designer? Don’t Make This Mistake

medical web design

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good but that isn’t effective in advancing the practice’s goals – for example, attracting new patients. Sylvia Gindick

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Healthcare Marketing Trends for 2015: What You Need to Know for Your Practice

healthcare marketing

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With consumer trends rapidly changing, it is important for marketers to keep up if they want to stay competitive. Marie Westerhof Marie is the Director of Marketing at Medical Web Experts, and has been working in healthcare marketing and web development since 2010.

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How to Send a Marketing Email That Your Patients Will Read

marketing email for patients

Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communication to both existing patients and potential customers. For an email to be truly effective, however, it is important to make sure that people will actually read what you send. Marie Westerhof Marie is the Director of Marketing at Medical Web Experts, and has been working in healthcare marketing and web development since 2010.

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Why Digital Marketing and the Healthcare Industry Are Perfect for Each Other in 2015

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they were before the recession: last year, nonprofit hospitals posted the smallest revenue growth in the 23 years that Moody’s Investors Service has been reporting the statistics. In an economic climate that leaves providers looking to cut back on expenses, doctors are finding that digital marketing, specifically search, mobile …

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Study: Social Media Does Benefit Your PA/Nursing Career

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use of Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Doximity. The survey found that 45 percent use social media for career purposes. The study also broke down respondents’ impressions of the impact social media had on their jobs in 2014: 28 percent said social media helped their career. 13 …

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The 3 Social Media Approaches Most Impacting Healthcare

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute, 33% of U.S. consumers are using YouTube, Facebook and Twitter for health purposes.  90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. Which major social media approaches are most inspiring this trust? Preparation …

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Dr. Leana Wen’s Transparency Campaign Receives Backlash From Doctors, Support From Patients

Dr. Leana Wen, an ER physician, aims to transform the medical industry by encouraging doctors to disclose personal conflicts of interest to the public. Her campaign, Who’s My Doctor, has created a divide in the healthcare community. Many physicians find the campaign to be an unnecessary invasion of privacy that may plant distrustful assumptions in patients’ minds that weren’t necessarily there. After all, as argued by the ACC’s Dr. Williams, Gallup polls have shown that physicians rank as …

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Social Media Study: The Psychology of Sharing

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other. A recent New York Times study delineated six personas of online sharers as defined by their emotional motivations, desired self-presentation, role of sharing in life, and value of being the first to share.  The results include: Altruists: helpful, reliable, e-mail, thoughtful, connected. Careerists: LinkedIn, valuable, intelligent, network. Hipsters: …

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4 Ways Digital Marketing Will Change in 2015

As the new year approaches, companies are thinking about how to allocate their marketing budget in consideration of digital shifts that will affect all industries in 2015. To the consumer, digital space will become more personal and anticipatory. To the marketer, digital space will become more data-driven, interconnected, and malleable in real-time. Keeping an eye on digital marketing’s evolution will be critical to harnessing the capabilities of big data and pretargeting next year. Read on to learn about …

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