Category: SEO

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing…Read more

There are a plethora of digital tools available today to help market your practice. Yet, as the tools to further empower your marketing grows, so does the competition. Perhaps one…Read more

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes…Read more

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant…Read more

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search…Read more

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly…Read more

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost…Read more

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via…Read more

In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more…Read more

Should you have zip codes at the footer of your page? Will this boost results? Yes, but not too many! In order for your page to get higher ranks in…Read more