Posted on November 06, 2015 by Gretchen Kalthoff
Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to…Read more
Posted on September 10, 2015 by Gretchen Kalthoff
Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal…Read more
Posted on July 17, 2015 by Candice Claassen
Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are…Read more
Posted on May 04, 2015 by Candice Claassen
In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your…Read more
Posted on March 16, 2015 by Marie Westerhof
In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more
Posted on January 08, 2015 by Candice Claassen
Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use…Read more
Posted on December 29, 2014 by Candice Claassen
For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute,…Read more
Posted on December 18, 2014 by Candice Claassen
Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other.…Read more
Posted on November 20, 2014 by Candice Claassen
Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its…Read more
Posted on October 17, 2014 by Marie Westerhof
It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized…Read more
