Category: Social Media Marketing

social media

Posted on November 06, 2015 by Gretchen Kalthoff

Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to…Read more

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Posted on September 10, 2015 by Gretchen Kalthoff

Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal…Read more

social networking

Posted on July 17, 2015 by Candice Claassen

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are…Read more

Posted on May 04, 2015 by Candice Claassen

In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your…Read more

healthcare marketing

Posted on March 16, 2015 by Marie Westerhof

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more

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Posted on January 08, 2015 by Candice Claassen

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use…Read more

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Posted on December 29, 2014 by Candice Claassen

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute,…Read more

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Posted on December 18, 2014 by Candice Claassen

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other.…Read more

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Posted on November 20, 2014 by Candice Claassen

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its…Read more

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Posted on October 17, 2014 by Marie Westerhof

It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized…Read more