Category: Social Media Marketing

social networking

Posted on July 17, 2015 by Candice Claassen

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are…Read more


Posted on July 15, 2015 by Guest Writer

Guest post by Mickie Kennedy, Founder of eReleases The biggest issue facing the healthcare industry is increasing government regulations like HIPAA. The same issue applies when professionals in the healthcare…Read more

Posted on June 17, 2015 by Candice Claassen

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare…Read more

Posted on May 05, 2015 by Candice Claassen

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and…Read more

Posted on May 04, 2015 by Candice Claassen

In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your…Read more

healthcare marketing

Posted on March 16, 2015 by Marie Westerhof

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more

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Posted on February 02, 2015 by Ryan Nelson

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they…Read more

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Posted on January 08, 2015 by Candice Claassen

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use…Read more

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Posted on December 29, 2014 by Candice Claassen

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute,…Read more

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Posted on December 18, 2014 by Candice Claassen

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other.…Read more

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