Getting Your Health Care Site Mobile-Friendly

mobile friendly, responsive design

Mobile usage continues to grow daily, and so is the scope of what people are exactly using their smartphones to do.  People have become more comfortable buying, managing their banking, as well as getting information about their health care via their mobile devices than they were years ago. In fact, over half of all smartphone owners (62%) have used their smartphone to get information about a health condition in the past year.  Having your healthcare practice mobile-friendly is …

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5 Ways to Improve your Medical Practice’s Website

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices.  Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website: Julie Ho

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Go Mobile or Lose Patients: Mobile Overtakes Desktops Among Patients

Healthcare is often behind the times when it comes to technology. Medical web design and digital marketing is no exception. In fact, many hospital and medical practices have outdated websites that do little to cater to today’s highly-connected consumers who are spending more time browsing the internet on their smartphones than on laptops or desktop computers. Amanda Guerrero

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Why Make Your Medical Website Mobile-Friendly?

Mobile technology doesn’t display your website on a smartphone the same way it looks on a desktop computer. A non-mobile-friendly website might not fit neatly on a patient or customer’s phone screen, requiring extra scrolling and making navigation difficult. It could affect the amount of time that users stay on your website, as well as whether or not they come back. Amanda Guerrero

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Three Things Your Healthcare Web Design Will Instantly Convey to Patients

When it comes to healthcare web design, you have less than a second to capture a visitor’s interest. In their eyes, a better prospect is only a click away. In short, first impressions matter. Think of your website as a virtual storefront: if the windows are dirty, no one will see what you have to offer, and they won’t come back. Sylvia Gindick

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Hiring a Medical Web Designer? Don’t Make This Mistake

medical web design

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good but that isn’t effective in advancing the practice’s goals – for example, attracting new patients. Sylvia Gindick

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Don’t Have a Mobile-Friendly Website? Get Ready for a Drop in Google Rank

mobile website

If your healthcare organization doesn’t have a mobile-friendly website yet, it may be time to rethink your web presence, especially considering Google’s recent announcement. The search engine giant is adjusting its algorithm for ranking mobile search results – and starting on April 21st, mobile-friendly websites will rank better in mobile search. Websites that aren’t designed for mobile will lose search rank and become harder to find. Ryan Nelson

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5 Usability Mistakes You Made with Your Website

Creating a website that’s truly user-friendly is no easy feat. It’s a meticulous process, but the results are well worth it if you want users to have the best possible experience. Here are a few common mistakes we’ve seen on new clients’ sites, and our tips on how to avoid these usability faux pas. Ryan Nelson

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Great Medical Web Design: It Isn’t About You

Whenever we start an application or medical website design, there are a number of questions that we ask our client as we gather requirements for the project.  One of them is “What is your preference in terms of color and layout?” We want to know what the client likes.  Maybe they have colors in their office that they love, or marketing materials they would like to match.  Maybe they’ve seen a competitor’s website that they love. But there’s …

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