It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers.
50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year – and another $2 billion worth sit on doctors’ shelves until they expire. SIRUM, a nonprofit operating out of Stanford is ready to change that.
Over four billion prescriptions are written annually in the U.S., but most of those prescriptions are no longer written on paper. By April 2014, 70 percent of physicians were prescribing electronically. The number of providers e-prescribing has boomed in recent years due to a host of incentives and a variety of perceived benefits, including cost savings and the reduced risk of human error.
In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With consumer trends rapidly changing, it is important for marketers to keep up if they want to stay competitive.
Millions of people carry iPhones, and starting this April they will have the means to track personal diagnostics while participating in large-scale medical studies. This will be possible thanks to Apple’s ResearchKit, a tool developers can use to create mobile healthcare applications capable of collecting mass data for medical research. An expansion of Apple’s Health app and HealthKit, this new open-source platform enables the frequent collection of precise, objective and quantifiable data from a greater population than ever …
How much data do you need to identify a person? According to a new MIT study, bare metadata can paint a surprisingly personal portrait of each of us. When researchers analyzed the anonymous credit card transactions of 1.1 million people, they found that it was possible to identify the unique purchasing patterns of more than 90 percent of subjects with only four pieces of data, such as timing or location. This is information that many individuals willingly expose …
Since the program’s inception, Meaningful Use has drawn criticism from all sectors of the healthcare industry, but it has also cemented itself as a critical component for achieving the triple aims of healthcare: providing safer care, improving population health and lowering care costs overall. The program has undergone many changes over the years, and it can be said that it is still a work in progress; but one thing that is for sure is that Meaningful Use is …
Sixty-six percent of Americans say they would use a mobile application to manage health-related issues; yet, only 33 percent of physicians actively recommend mobile healthcare apps to their patients. This is oftentimes attributed to physicians’ lack of confidence in third-party applications, as it is impossible to guarantee that recommended apps will function the way physicians want them to. The solution? Build your own health app.
If your healthcare organization doesn’t have a mobile-friendly website yet, it may be time to rethink your web presence, especially considering Google’s recent announcement. The search engine giant is adjusting its algorithm for ranking mobile search results – and starting on April 21st, mobile-friendly websites will rank better in mobile search. Websites that aren’t designed for mobile will lose search rank and become harder to find.
Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communication to both existing patients and potential customers. For an email to be truly effective, however, it is important to make sure that people will actually read what you send.