Three Medical Marketing Opportunities You Should Capitalize On Now

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet and mobile technologies, today’s patients are making decisions about the care they receive long before stepping foot in an exam room. The consumerization of healthcare has become inevitable, and providers must embrace these changes or risk getting left behind.

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Five Digital Services Your Practice Can’t Afford to Pass On

digital services for patients

Patients want to be equipped with the tools to be active in their own health, and research shows that they are becoming increasingly comfortable using digital services to do so. Unfortunately, most healthcare organizations are lagging on the uptake. A recent study conducted by Technology Advice Research found that over 60 percent of patients say digital services play an important role when choosing a physician, yet less than one third of patients say that their physician offers those …

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Patient Communities and the Transformation of Health Care

online communities

It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers.

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Matching Unused Medication With Patients In Need

50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year – and another $2 billion worth sit on doctors’ shelves until they expire. SIRUM, a nonprofit operating out of Stanford is ready to change that.

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Why E-Prescribing Is On The Rise

e-prescribing

Over four billion prescriptions are written annually in the U.S., but most of those prescriptions are no longer written on paper. By April 2014, 70 percent of physicians were prescribing electronically. The number of providers e-prescribing has boomed in recent years due to a host of incentives and a variety of perceived benefits, including cost savings and the reduced risk of human error.

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Apple’s New ResearchKit: A Gamechanger for Medical Research?

researchkit for medical research

Millions of people carry iPhones, and starting this April they will have the means to track personal diagnostics while participating in large-scale medical studies. This will be possible thanks to Apple’s ResearchKit, a tool developers can use to create mobile healthcare applications capable of collecting mass data for medical research. An expansion of Apple’s Health app and HealthKit, this new open-source platform enables the frequent collection of precise, objective and quantifiable data from a greater population than ever …

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Cyber Criminality in Healthcare: The High Value and Easy Access of Medical Information

cyber criminal

How much data do you need to identify a person? According to a new MIT study, bare metadata can paint a surprisingly personal portrait of each of us. When researchers analyzed the anonymous credit card transactions of 1.1 million people, they found that it was possible to identify the unique purchasing patterns of more than 90 percent of subjects with only four pieces of data, such as timing or location. This is information that many individuals willingly expose …

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