Is Microsoft’s HoloLens a Game Changer for Medicine?

google glass healthcare

Medicine isn’t the first thing that comes to mind when you think of holograms, but it looks like that may change soon. Earlier this month, Microsoft announced that it is developing futuristic holographic goggles called HoloLens. Meant to compete with the likes of Google Glass in the emerging markets associated with 3D and collaborative technology, the HoloLens has the potential to revolutionize the healthcare industry by allowing doctors to use holograms to simulate or explain complex medical procedures.

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New Technology Gives the Blind a Second Chance at Sight

esight

Electronic glasses might sound like something out of a science fiction movie, but they’re very real – and they are helping legally blind individuals to see. In the case of Canadian Kathy Bleitz, the glasses allowed her to see her newborn baby. Bleitz has been legally blind since the age of 11. The amazing new technology, called eSight, works like a headset. The lens frames are complete with a high-definition camera that projects video footage onto diode screens …

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Google Teams Up with Mayo Clinic to Provide Instant Answers for Health Searches

google health search

Whether you are looking for an at-home flu remedy or the cause behind a specific symptom, googling anything related to your health can be dangerous. With so much information out there, it’s hard to know what is accurate and what isn’t. Well, fret no longer. Google is pairing up with Mayo Clinic, one of the world’s most respected non-profit medical research facilities, to bring internet users more accurate information when it comes to medical conditions. Through the use …

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CMS Hears Calls for Change, Announces a Shorter Meaningful Use Reporting Period for 2015

Meaninful Use

On January 29, the Centers for Medicare & Medicaid Services (CMS) announced that it intends to update the Medicare and Medicaid Electronic Health Record (EHR) Incentive Programs.  CMS also intends to shorten the meaningful-use reporting period, align it with the calendar year, and generally adjust meaningful use software and programs for long-term goals. Since the incentive programs were launched in 2011, more than 400,000 providers have adopted electronic health records. While these developments resulted in more efficient practices …

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Closing the Cultural Communication Gap with the Hispanic Population

The Hispanic community is a largely untapped market when it comes to Healthcare and Pharma Marketing, meaning there are huge opportunities for companies that appeal to this valuable consumer group. About 17 percent of the current US population identifies as Hispanic, making people of Hispanic origin the nation’s largest ethnic minority – and by 2060, the US is projected to be home to 128.8 million Hispanics, 31 percent of the population. According to the National Council of La …

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Why Digital Marketing and the Healthcare Industry Are Perfect for Each Other in 2015

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they were before the recession: last year, nonprofit hospitals posted the smallest revenue growth in the 23 years that Moody’s Investors Service has been reporting the statistics. In an economic climate that leaves providers looking to cut back on expenses, doctors are finding that digital marketing, specifically search, mobile …

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Why Patient Engagement is Taking So Long

Healthcare IT today is bigger than ever. Modern software is intended to increase efficiency, organization and communication with patients – but only recently have patients become the focus of health information technology. Why is patient engagement taking center stage in eHealth so late in the game? When the first iPhone was released in 2007, activity on social media pages like Facebook and Twitter exploded, as people began using the internet to organize their lives, interact with their networks …

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Approaches to Improving Communication in Hospitals

Poor communication can cause U.S hospitals to waste approximately $12 billion annually, or about 2 percent of revenues, according to a recent study by Accenture. In order to decrease financial losses and increase patient satisfaction, hospitals must improve both face-to-face communication and ICT technology integration. Understanding which areas would benefit from the use of technology (such as patient flow between units) and which would be better-scaffolded by improved face-to-face interactions (the patient-physician relationship, for instance) will allow hospital …

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Mobile Health Technology Begets an Interesting New Responsibility for Physicians

Mobile health devices have created easy access to a wealth of information about our own bodies – people can monitor what they eat, track how much they have exercised, measure their blood pressure or find easy answers to questions about illness, diet or fitness. But easy access to information can also mean too much access in the sense that, sometimes, mobile health technologies can lead to self-diagnosis and, consequently, misdiagnosis. At times, the information these devices give us …

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New, User-Friendly e-PRO Models Increase Efficiency and Organization of Clinical Trials

Although much of the medical field has made the transition from paper to electronic health records, the available models for electronic patient reported outcomes (PROs) have not been as effective or efficient as paper in capturing patient data. Most of the original electronic PROs were designed for more complicated trials, which meant that those with less volume and complexity were conducted on paper because it was less expensive and time consuming. All of that may change now, as …

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