Why Digital Marketing and the Healthcare Industry Are Perfect for Each Other in 2015

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they were before the recession: last year, nonprofit hospitals posted the smallest revenue growth in the 23 years that Moody’s Investors Service has been reporting the statistics. In an economic climate that leaves providers looking to cut back on expenses, doctors are finding that digital marketing, specifically search, mobile …

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Why Patient Engagement is Taking So Long

Healthcare IT today is bigger than ever. Modern software is intended to increase efficiency, organization and communication with patients – but only recently have patients become the focus of health information technology. Why is patient engagement taking center stage in eHealth so late in the game? When the first iPhone was released in 2007, activity on social media pages like Facebook and Twitter exploded, as people began using the internet to organize their lives, interact with their networks …

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Approaches to Improving Communication in Hospitals

Poor communication can cause U.S hospitals to waste approximately $12 billion annually, or about 2 percent of revenues, according to a recent study by Accenture. In order to decrease financial losses and increase patient satisfaction, hospitals must improve both face-to-face communication and ICT technology integration. Understanding which areas would benefit from the use of technology (such as patient flow between units) and which would be better-scaffolded by improved face-to-face interactions (the patient-physician relationship, for instance) will allow hospital …

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Mobile Health Technology Begets an Interesting New Responsibility for Physicians

Mobile health devices have created easy access to a wealth of information about our own bodies – people can monitor what they eat, track how much they have exercised, measure their blood pressure or find easy answers to questions about illness, diet or fitness. But easy access to information can also mean too much access in the sense that, sometimes, mobile health technologies can lead to self-diagnosis and, consequently, misdiagnosis. At times, the information these devices give us …

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New, User-Friendly e-PRO Models Increase Efficiency and Organization of Clinical Trials

Although much of the medical field has made the transition from paper to electronic health records, the available models for electronic patient reported outcomes (PROs) have not been as effective or efficient as paper in capturing patient data. Most of the original electronic PROs were designed for more complicated trials, which meant that those with less volume and complexity were conducted on paper because it was less expensive and time consuming. All of that may change now, as …

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Study: Social Media Does Benefit Your PA/Nursing Career

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use of Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Doximity. The survey found that 45 percent use social media for career purposes. The study also broke down respondents’ impressions of the impact social media had on their jobs in 2014: 28 percent said social media helped their career. 13 …

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7 Innovative Healthcare Devices Seen at CES 2015

The Consumer Electronics Show has returned to Las Vegas, and groundbreaking technology in healthcare is shaping up to be one of the highlights of the convention. With 3600 exhibitors and an estimated 160,000 attendees, CES gathers the best ideas in tech every year, and in 2015, fitness and health-related gadgets are some of the most talked-about products at the show. This year, top new products include a number of portable and easy-to-use devices that collect information from patients …

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Can New Smartphone “Virtual Assistants” Reduce Chronic Disease Death Toll?

Chronic illnesses are among the most common, costly, and avoidable of all health problems today. Half of all adults in the U.S. suffer from at least one chronic condition and nearly 1.7 million people die from their illness each year. Non-adherence to restorative health regimens is one of the greatest barriers to improving chronic health issues in the U.S. Timothy Bickmore, PhD, and Thomas Morrow, MD, believe it’s time for pharmacies to consider using modern devices to optimize …

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The 3 Social Media Approaches Most Impacting Healthcare

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute, 33% of U.S. consumers are using YouTube, Facebook and Twitter for health purposes.  90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. Which major social media approaches are most inspiring this trust? Preparation …

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Dr. Leana Wen’s Transparency Campaign Receives Backlash From Doctors, Support From Patients

Dr. Leana Wen, an ER physician, aims to transform the medical industry by encouraging doctors to disclose personal conflicts of interest to the public. Her campaign, Who’s My Doctor, has created a divide in the healthcare community. Many physicians find the campaign to be an unnecessary invasion of privacy that may plant distrustful assumptions in patients’ minds that weren’t necessarily there. After all, as argued by the ACC’s Dr. Williams, Gallup polls have shown that physicians rank as …

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