Study: Social Media Does Benefit Your PA/Nursing Career

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use of Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Doximity. The survey found that 45 percent use social media for career purposes. The study also broke down respondents’ impressions of the impact social media had on their jobs in 2014: 28 percent said social media helped their career. 13 …

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7 Innovative Healthcare Devices Seen at CES 2015

The Consumer Electronics Show has returned to Las Vegas, and groundbreaking technology in healthcare is shaping up to be one of the highlights of the convention. With 3600 exhibitors and an estimated 160,000 attendees, CES gathers the best ideas in tech every year, and in 2015, fitness and health-related gadgets are some of the most talked-about products at the show. This year, top new products include a number of portable and easy-to-use devices that collect information from patients …

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Can New Smartphone “Virtual Assistants” Reduce Chronic Disease Death Toll?

Chronic illnesses are among the most common, costly, and avoidable of all health problems today. Half of all adults in the U.S. suffer from at least one chronic condition and nearly 1.7 million people die from their illness each year. Non-adherence to restorative health regimens is one of the greatest barriers to improving chronic health issues in the U.S. Timothy Bickmore, PhD, and Thomas Morrow, MD, believe it’s time for pharmacies to consider using modern devices to optimize …

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The 3 Social Media Approaches Most Impacting Healthcare

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute, 33% of U.S. consumers are using YouTube, Facebook and Twitter for health purposes.  90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. Which major social media approaches are most inspiring this trust? Preparation …

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Dr. Leana Wen’s Transparency Campaign Receives Backlash From Doctors, Support From Patients

Dr. Leana Wen, an ER physician, aims to transform the medical industry by encouraging doctors to disclose personal conflicts of interest to the public. Her campaign, Who’s My Doctor, has created a divide in the healthcare community. Many physicians find the campaign to be an unnecessary invasion of privacy that may plant distrustful assumptions in patients’ minds that weren’t necessarily there. After all, as argued by the ACC’s Dr. Williams, Gallup polls have shown that physicians rank as …

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Social Media Study: The Psychology of Sharing

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other. A recent New York Times study delineated six personas of online sharers as defined by their emotional motivations, desired self-presentation, role of sharing in life, and value of being the first to share.  The results include: Altruists: helpful, reliable, e-mail, thoughtful, connected. Careerists: LinkedIn, valuable, intelligent, network. Hipsters: …

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4 Ways Digital Marketing Will Change in 2015

As the new year approaches, companies are thinking about how to allocate their marketing budget in consideration of digital shifts that will affect all industries in 2015. To the consumer, digital space will become more personal and anticipatory. To the marketer, digital space will become more data-driven, interconnected, and malleable in real-time. Keeping an eye on digital marketing’s evolution will be critical to harnessing the capabilities of big data and pretargeting next year. Read on to learn about …

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Beat the B2B Holiday Slowdown by Marketing on Facebook

While November and December sales tend to increase for consumer-based companies, certain categories – namely B2B businesses and medical practices – may actually see a slowdown during the holiday season.  Social media has proven to be a highly effective marketing tool for all types of businesses, and harnessing Facebook’s marketing potential can help even B2B companies and practices boost sales during slow holiday months. Foregoing medical marketing services or social media engagement during the holidays is a big …

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Why Physicians are Slow to Take the Digital Leap of Faith

2015 is fast approaching and bringing with it new federal regulations that will force many healthcare practices to go digital. Some providers are struggling to find their footing before stepping into the digital arena, where they will face high upfront costs and the risk of penalties, often compounded by personal fears about what the digital transition may hold in store for the future. Upfront Costs Many providers’ most pressing concern is the cost of implementing new systems. Starting …

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Healthcare Community Sees Long-Term Value of ICD-10

ICD-10 is the 10th iteration of the International Classification of Diseases issued by the World Health Organization. It is set to be adopted by healthcare professionals by Oct. 1, 2015 after a year-long delay. As the compliance date approaches, more medical professionals are anticipating the far-reaching benefits of a common global code, such as easier and improved analysis of causes of illness and death, management of public health trends and threats, and effectiveness of treatments.   ICD-10 allows …

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