Why Market Your Healthcare Organization Online?

Adults are spending more and more time on the Internet – many of them searching for healthcare information and looking to connect with medical providers in their community. This means that the obvious choice for medical practices is to take their marketing efforts online. In this infographic, find out what medical information Internet users are searching for, why online marketing matters, and how it can benefit your practice or healthcare organization. admin

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How to Humanize Your Medical Brand

According to the Center for Disease Control, 74 percent of all US adults use the Internet, and 61 percent have looked for health or medical information online. The most commonly-researched topics include specific diseases or conditions; treatments or procedures; and doctors or other health professionals. People most often conduct business with people they like and trust, and the same follows for medical companies or brands. These days, most people will not make a visit with a doctor without looking …

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How to Make an Effective Call-to-Action

According to several social media and Internet experts, every medical internet marketing strategy should include a call-to-action, or CTA: a response you want users to complete. But how can your medical business employ an effective CTA encouraging users to act in your favor? What is a Call-to-Action? A call-to-action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion …

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Five Top Internet Marketing Trends for 2013

Internet marketing has become a crucial part of just about any company’s marketing strategy – and for 2013 it’s only going to grow as internet marketing vehicles, tools, and techniques continue to change and increase. It is important for any medical company to take the time to make sure that they are focusing sufficiently on their medical internet marketing to maximize reach, revenue, and growth. To help capitalize on the opportunities, here are five internet marketing trends from …

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What is SEO?

If you’re new to medical internet marketing, you’ve probably heard the abbreviation “SEO” several times without ever really understanding what it means. SEO stands for Search Engine Optimization, and it most likely is the reason why you found this article. In fact, the majority of the websites that we find via a search engine, such as Google and Bing, utilize SEO to deliver the most authoritative and relevant results. Approximately 80 percent of people use the internet to …

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7 Ways To Promote Your Health Blog

The latest research indicates that 86 percent of consumers consider user-generated content, such as forums or blogs, a reliable resource for health information. However, to get the most out of a medical or health blog, you cannot solely rely on regular subscribers or those who are already valued patients. Rather, you need to cast a wide net across the internet to pull up more interest in your content, your business, and in yourself as a high-quality content creator and industry leader. …

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Strategizing Health Care Marketing Services

Health care marketing services can help your business win patients, increase revenues, and enhance your reputation (or brand). These marketing strategies can be in print, on TV, radio, online, etc. We focus here on healthcare digital marketing, which is a relatively new venture for many health care and medical providers. Beginning healthcare marketing services is not a decision that a provider should take lightly. Why should my health care business be online? These days, the majority of your …

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How to Best Market Your Medical Practice

There are many reason why you should market your medical practice online. Some examples include: Gaining market share Increasing revenue Increasing patient volume Increasing online visibility in your area Addition of a new office location However, many people in the medical community are turned off by word “marketing” because they associate it with advertising. Rather than see marketing as an engine that can influence choice by demonstrating the real value of a particular product or service – in this case, health …

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Abadir Associates New Website Live

Abadir Associates mission is to promote leadership in dermatology and excellence in patient care. They aim to deliver experienced evaluations and advanced treatments to each of their patients in a comfortable environment and timely manner. In order to stay relevant, they recognize and assess the latest technological advances and procedures for an improved patient experience. The goal at Abadir Associates is to form a relationship with patients based on mutual respect and trust in which they can educate and …

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How a Search Engine Works

Search engines today are second nature. If a person wants to find a health care or medical business, research a medical condition, or anything else that may cross their mind, they will surely head to their computer before all else and conduct an online search with the help of a search engine. An internet search engine is program designed to search for information online and provide search results, which are usually given in list form on several pages. …

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