Is Your Medical Website Losing 77% Of Its Customers?

Studies have shown that less than 77 percent of site visitors don’t scroll down the page on their first visit to a website, meaning it is important to consider where you place your key content. In fact, our internal research has shown that conversion rates can be improved by more than 50 percent by focusing on a few key web design elements. It all boils down to organizing your site so that it is easy for visitors to …

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Top 5 Hospital Website Designs In the Industry

The best healthcare websites combine functionality with high-end design. They rank well in major search engines, are appealing to the eye and, most importantly, make it easy for visitors to find information. After sorting through hundreds of hospital websites, we have come up with a list of five sites that exemplify these characteristics. The following websites are user-friendly, feature high-quality content, and employ the latest web technologies. They are all great models for other healthcare websites to aspire …

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How to Attract More Profitable Patients to Your Healthcare Practice

Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits come from 20 percent of customers. This means that finding out who these profitable patients are is crucial to the success of your healthcare practice. After all, how can you attract and retain high-value patients if you don’t know who they are? The most valuable patients are those …

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3 Reasons Social Media Is Essential for Success in Healthcare

Social media has become an indispensable part of many people’s lives. In fact, few people will commit to something – from eating at a new restaurant to making an appointment with a new doctor – without doing a quick Google search first. This means that strengthening a medical Internet marketing strategy with a social media aspect is essential for the success of any business. Healthcare organizations that choose not to participate in social media could be losing out …

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Why Reputation Management Matters in the Medical Industry

Whether you like it or not, your customers are posting reviews about your company on websites all across the Internet. These reviews provide potential customers with a glimpse into the products and services your organization provides and can sway them to choose your services over those of a competitor. However, they can also be damaging to your company’s reputation. In fact, according to a Nielsen “Global Trust in Advertising” report, online reviews are one of the most trusted …

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5 Essential Branding Tips for Healthcare Organizations

With countless new businesses emerging in the marketplace, it is more important now than ever to set your healthcare organization apart from the pack – and establishing a brand identity is one way to do so. Here are five simple tips to get you started: Remember the three main branding objectives. 1) Help patients learn more about your organization; 2) convince them to choose you over the competition; and 3) make them want to recommend your organization to others. Focus …

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Reaching Patients Through Quality Content

Today’s consumers aren’t interested in advertising. They want to be educated and entertained – and they seek out content that does so without coming across as gimmicky or spammy. Providing your target audience with content they find interesting is one of the most powerful ways to build your brand. It allows you to engage consumers, gain their trust, and establish yourself as an organization they want to do business with. Great content not only attracts attention, but it …

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3 Tips for Online Medical Marketing

These days, doctors are beginning to see the importance of online medical marketing skills in making their practices more successful. Here are three tips that will set up a basic foundation for a well-marketed practice.  1. Defining your medical practice online If you are currently practicing medicine, you have also probably invested a good portion of your life working to earn the credentials that come after your name. Why would you reduce those credentials to one word? Describe …

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6 Ways Physicians Can Control the First Page of Google

Google is the most common way current and prospective patients find more information about your practice. Do you know what’s in the first page of your search results? Research shows that less than 10 percent of searchers look beyond the first page, so it’s important to focus on your first-page presence. Software Advice, a company that reviews medical software, recently published an article on how this can be done. Here are a few of their tips to consider …

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3 Tips for Promoting Your Patient Portal

“If you build it, will they come?” Most discussions these days about EMR patient portals and attaining Meaningful Use Stage 2 criteria are centered around the technical aspects. But while a patient portal is a great way to engage patients, it doesn’t ensure that patients will sign up or make effective use of it. So how can a medical practice see to it that patients realize the benefits of using the patient portal? Here are three areas that …

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