Category: Digital Marketing

hospital content marketing

Posted on May 01, 2016 by Gretchen Kalthoff

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more

marketing for doctors - checking online reviews

Posted on April 28, 2016 by Gretchen Kalthoff

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with…Read more

healthcare content writing

Posted on April 06, 2016 by Gretchen Kalthoff

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say…Read more

marketing to millennials

Posted on March 22, 2016 by Gretchen Kalthoff

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more

smartphone micro-moments

Posted on March 16, 2016 by Gretchen Kalthoff

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to…Read more

medical website

Posted on March 08, 2016 by Gretchen Kalthoff

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more

online marketing

Posted on March 04, 2016 by Marina Komarovsky, MS, MPH

With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to…Read more

online marketing

Posted on February 24, 2016 by Gretchen Kalthoff

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more

landing page

Posted on February 18, 2016 by Gretchen Kalthoff

A well constructed and maintained website works round the clock for your business. It’s the basis of all medical practice internet marketing, communicating who you are and what you do.…Read more

medical seo

Posted on February 04, 2016 by Gretchen Kalthoff

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…Read more

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