Category: Digital Marketing

Posted on May 04, 2015 by Candice Claassen

In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your…Read more

Posted on May 01, 2015 by Amanda Guerrero

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet…Read more

medical web design

Posted on April 06, 2015 by Candice Claassen

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good…Read more

healthcare marketing

Posted on March 16, 2015 by Marie Westerhof

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more

marketing email for patients

Posted on March 05, 2015 by Marie Westerhof

Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communication to both existing patients and…Read more

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Posted on February 02, 2015 by Ryan Nelson

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they…Read more

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Posted on January 08, 2015 by Candice Claassen

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use…Read more

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Posted on December 29, 2014 by Candice Claassen

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute,…Read more

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Posted on December 26, 2014 by Candice Claassen

Dr. Leana Wen, an ER physician, aims to transform the medical industry by encouraging doctors to disclose personal conflicts of interest to the public. Her campaign, Who’s My Doctor, has…Read more

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Posted on December 18, 2014 by Candice Claassen

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other.…Read more

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