It’s Easier Than Ever to Get New Patients (If You Know Where to Look)

google near me

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost 34 times, and even doubled in the past year. People looking for treatment will use this feature to find the nearest appropriate medical practice. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a …

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How Healthcare Social Networks Are Changing the Medical Industry

social networking

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are often too busy to keep up-to-date with medical journals and attend conferences, and are more likely to adopt new procedures and treatments if information is shared with them through social networks. Sylvia Gindick

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How SMALL Practices Can Create LARGE Communities on the Web

networking

Guest post by Mickie Kennedy, Founder of eReleases The biggest issue facing the healthcare industry is increasing government regulations like HIPAA. The same issue applies when professionals in the healthcare industry contemplate using networking and social media sites to build a following and get more patients. Guest Contributor

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3 Tips For Handling Negative Online Reviews

Part of having an online presence is learning how to handle negative feedback. The internet is a public forum that invites criticism and its anonymous nature makes it all too easy for people to leave aggressive comments, whether they are fair representations of your service or not. The good news is that once you get past the initial sting of a bad public review, there are a few easy steps you can take to mitigate the unsavory impression …

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How Hospitals Are (and Should Be) Leveraging Social Media

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare and blogs gives clinicians the opportunity to interact with the three-quarters of adult Internet users in the US who actively use social networking sites. It also extends hospital influence much further than allowed by the one-sided telephone and mail marketing campaigns of the past. Sylvia Gindick

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Three Reasons Every Medical Practice Needs a Blog

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via social media or providing credible, well-written information on your practice’s blog, your patients are going to value your feedback. Sylvia Gindick

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6 Ways To Engage Physicians & Boost Brand Success

Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their work and are perceived as loyal and productive. They are outwardly committed to their hospital’s mission and dedicated to organizational success. These stars are referral-magnets, and are thus your best medical marketing tool. Sylvia Gindick

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A Healthcare Marketer’s Guide to Instagram and Pinterest

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, hospitals and practices should take notice and use social media marketing for healthcare and other medical marketing services to reach a broader audience. Once you know the basics, everything on social media …

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