Category: Digital Marketing

marketing online

Posted on October 26, 2015 by Gretchen Kalthoff

Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with…Read more

Posted on September 25, 2015 by Julie Ho

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly…Read more

woman typing patient testimonial

Posted on August 20, 2015 by Gretchen Kalthoff

Patient testimonials can be a great way to increase your online presence and client base, your medical SEO ranking, and also show potential patients that you offer the best care available.…Read more

google near me

Posted on August 17, 2015 by Gretchen Kalthoff

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost…Read more

Posted on June 29, 2015 by Candice Claassen

Part of having an online presence is learning how to handle negative feedback. The internet is a public forum that invites criticism and its anonymous nature makes it all too…Read more

Posted on June 17, 2015 by Candice Claassen

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare…Read more

Posted on May 21, 2015 by Candice Claassen

Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence reflects directly on your…Read more

Posted on May 12, 2015 by Candice Claassen

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via…Read more

Posted on May 11, 2015 by Candice Claassen

Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their…Read more

Posted on May 05, 2015 by Candice Claassen

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and…Read more

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