How Your Practice Can Benefit From the Hidden Features of Social Media

healthcare social media

Social media has come long a way since Facebook was first launched. LinkedIn, Twitter and Google+ have been added to the fold, and each platform is continuously updating and modifying their product in response to customer needs. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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Why Local Web Agencies Fail in Healthcare

web design & marketing

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign. Julie Ho

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Content Marketing: How to Make Your Medical Practice Stand out From the Rest

medical content marketing checklist

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out.   In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …

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Turning Negative Yelp Reviews Into Positive Marketing

yelp marketing

Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased. There are now over 50 million businesses on the site worldwide. According to a Harvard Business School study, a one-star increase in Yelp ratings leads to a 5-9 percent increase in revenue.  Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in …

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Do’s and Don’ts of Healthcare Social Media

social media

Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business. Gretchen …

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Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to Boost Site Traffic

medical seo

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with …

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SEO

Medical Practice Marketing In The Real World

marketing online

Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with current customers and meet their needs, while also attracting new customers? Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Ways to Improve your Medical Practice’s Website

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices.  Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website: Julie Ho

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5 Ways to Engage Your Patients Through Your Facebook Page

Facebook CTA Contact Us

Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer. …

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Want More Patient Testimonials? Here’s How to Get Them

woman typing patient testimonial

Patient testimonials can be a great way to increase your online presence and client base, your medical SEO ranking, and also show potential patients that you offer the best care available. According to Nielsen’s most recent Global Trust in Advertising and Brand Messages report, online reviews and testimonials are one of the most-trusted types of information. Don’t underestimate the power your patients have in shaping the face of your business. Here’s how to get the most out of your …

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