Closing the Cultural Communication Gap with the Hispanic Population

The Hispanic community is a largely untapped market when it comes to Healthcare and Pharma Marketing, meaning there are huge opportunities for companies that appeal to this valuable consumer group. About 17 percent of the current US population identifies as Hispanic, making people of Hispanic origin the nation’s largest ethnic minority – and by 2060, the US is projected to be home to 128.8 million Hispanics, 31 percent of the population. According to the National Council of La …

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7 Innovative Healthcare Devices Seen at CES 2015

The Consumer Electronics Show has returned to Las Vegas, and groundbreaking technology in healthcare is shaping up to be one of the highlights of the convention. With 3600 exhibitors and an estimated 160,000 attendees, CES gathers the best ideas in tech every year, and in 2015, fitness and health-related gadgets are some of the most talked-about products at the show. This year, top new products include a number of portable and easy-to-use devices that collect information from patients …

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Why Mobile Health Apps Are More Than Just a Passing Trend

According to a global mHealth report, 500 million people worldwide will be using a health application by 2015 – and if the actions of major industry players are any indication, these estimates are low. Companies like Apple and Samsung are betting big on health apps, and not just on disconnected applications that don’t provide real value to patients. While mobile health apps saw widespread adoption last year by consumers looking to track weight, vitals, and other health stats …

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Three Things You Might Not Know Matter to Your Patients

Healthcare is changing – and we’re not just talking about payment and care delivery models. The way in which hospitals and practices market to patients is also evolving, and it has to do with how people make decisions about their care. Patients are moving away from relying heavily on doctor referrals and from simply visiting healthcare facilities closest to where they live. Instead, they are placing greater importance on factors such as care quality, comfort and the reputation …

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What Does Responsive Web Design Look Like?

Responsive design refers to a website’s ability to automatically adjust to fit the screen of whichever device it is being viewed on – be it a smartphone, tablet, laptop or desktop computer. This is made possible through fluid grids, which allow you to make updates in one place. Mobile responsive websites are a must in today’s increasingly mobile world due to the fact that more and more people are using their smartphones and tablets as their primary search device. In fact, if your …

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Four Free Ways to Increase Revenue for Your Medical Practice

With payment models changing and physician reimbursements declining, medical practices are increasingly required to do more with less. There are ways, however, for practices to start making more money without spending a dime on medical marketing services. Here are four simple suggestions you can try: 1. Smarter Schedule Management Your schedule generates revenue for your practice – but if it’s poorly managed, it can be a main source of revenue loss instead. Unfilled appointment slots, for example, represent …

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Free ICD-10 Resources for Healthcare Providers

Guest post by Frank Irving, Editor of Medical Practice Insider. There is less than a year left until the ICD-10 compliance deadline, which means that there’s no longer time to procrastinate. The further medical practices get into the conversion, the more places they are likely to find ICD-9 within their operation — and everywhere ICD-9 is today needs to be ready for ICD-10. “You may see ICD-10 anywhere from the front office to the back office,” Denescia Green, …

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8 Things You Should Know About Attesting to Meaningful Use in 2014

Meaningful Use, health information exchange, patient portals, and ICD-10: these are just some of the topics on the minds of healthcare organization decision-makers as 2013 winds down and 2014 prepares to roll in. Next year could be a big turning point for the healthcare industry with its ambitious goals to improve care quality and safety, reduce care costs, ensure adequate privacy and security of personal health information, and engage patients and families in their health. For many physicians, …

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Has Your Medical Website Reached the End of Its Life Cycle?

Every so often, your website, much like everything else in your healthcare business, will need an update in order to continue being effective. A great medical website, after all, can be a major source of revenue for your hospital or practice, while an outdated or poorly maintained website can cost you new patients and harm your brand. The question is: how often should you refresh or redesign your medical website so that it continues to provide value to …

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Is Your Medical Practice Losing Money In Lost New Patient Opportunities?

When it comes to your healthcare practice’s reputation, you can’t afford to be indifferent – especially when it comes to the things being said about you online. After all, not only does information spread much more quickly on the Internet, it also has a much greater reach. This means that if a potential patient comes across a negative review about your practice or finds inaccurate contact details on a third-party site, it can hurt your chances of converting …

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