4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in recent years demand for this type of care has decreased, resulting in significant losses for physician practices. Now that the Affordable Care Act has expanded medical coverage to previously uninsured populations, however, things might be starting to look up. The newly insured, after all, are a new …

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Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to: Connect with patients and start building lasting relationships. Become part of the conversation – or better yet, start a conversation of your own. Share news about your practice and …

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Website vs. Social Media: Where Are Your Medical Marketing Efforts Best Spent?

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social media profiles are free – and that 67 percent of online adults use social networking sites on a regular basis – can make physicians and healthcare administrators lean toward that option. What many fail to realize, however, is that social is just one aspect of an effective marketing …

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How to Make Video Work for Your Medical Marketing Campaign

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just as effective for conversions as pictures, blog articles and other text – depending on how the video campaign is carried out and where the new content is placed. Is your healthcare organization thinking about adding video to its newly revamped website? Remember that there are three things that …

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Add Some Oomph to Your Healthcare Website With These Low-Budget Tips

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet research, websites play an integral role in patients’ search for health information. In order to capture the attention of some of the people searching for doctors online, your organization needs to have an attractive website with useful tools that engage patients and encourage interaction. With the following add-ons, …

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Three Ways to Encourage Repeat Business to Your Medical Practice

With healthcare organizations competing online for the attention of potential patients, it can be easy for physician practices to get caught up in the chase and forget about the people that they’ve already worked hard to attract. This occurs despite the fact that attracting a new patient costs five times more than it does to keep an old one, an expense that many practices can’t afford now that rising healthcare costs are keeping patients from going to the …

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Setting Up Your Online Healthcare Business Listing In 10 Minutes Or Less

For the vast majority, online searches have become the preferred method of finding information, replacing the phone book and local directory assistance services such as 4-1-1. In fact, search engine powerhouses Google and Bing both provide public listings for businesses using information compiled from various sources. Unfortunately, the information contained within these listings isn’t always accurate. Therefore, it is up to companies to take control of their online business listings to ensure that contact details, hours of operation …

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How to Get the Best Medical Marketing Results on a Limited Budget

When you don’t have much to spend on marketing but still need to see results for your practice, it is important to choose wisely what you do with your money. To make the most of your marketing resources, start by identifying your target market so that you can focus your budget on whatever the best channel is to reach them. Focusing on one activity and doing it well will help produce the best results for your healthcare organization. …

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Is Your Medical Website Losing 77% Of Its Customers?

Studies have shown that less than 77 percent of site visitors don’t scroll down the page on their first visit to a website, meaning it is important to consider where you place your key content. In fact, our internal research has shown that conversion rates can be improved by more than 50 percent by focusing on a few key web design elements. It all boils down to organizing your site so that it is easy for visitors to …

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Top 5 Hospital Website Designs In the Industry

The best healthcare websites combine functionality with high-end design. They rank well in major search engines, are appealing to the eye and, most importantly, make it easy for visitors to find information. After sorting through hundreds of hospital websites, we have come up with a list of five sites that exemplify these characteristics. The following websites are user-friendly, feature high-quality content, and employ the latest web technologies. They are all great models for other healthcare websites to aspire …

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