Medical Web Design Trends of 2016

medical web design

Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help improve your practice. We’ve rounded up the best predictions for the year ahead to make sure you are in the know.

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Do’s and Don’ts of Healthcare Social Media

social media

Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business.

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Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to Boost Site Traffic

medical seo

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings.

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SEO

Designing a Medical Practice Website For Usability

patient looking at medical practice website

A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet.  You run a Google search and click on a link, which takes you to a website  – when you arrive at that site, is it easy to find what you are looking for? If not, do …

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Medical Practice Marketing In The Real World

marketing online

Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with current customers and meet their needs, while also attracting new customers?

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Getting Your Health Care Site Mobile-Friendly

mobile friendly, responsive design

Mobile usage continues to grow daily, and so is the scope of what people are exactly using their smartphones to do.  People have become more comfortable buying, managing their banking, as well as getting information about their health care via their mobile devices than they were years ago. In fact, over half of all smartphone owners (62%) have used their smartphone to get information about a health condition in the past year.  Having your healthcare practice mobile-friendly is …

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5 Ways to Improve your Medical Practice’s Website

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices.  Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website:

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5 Ways to Engage Your Patients Through Your Facebook Page

Facebook CTA Contact Us

Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer.

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