Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business.
With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings.
A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet. You run a Google search and click on a link, which takes you to a website – when you arrive at that site, is it easy to find what you are looking for? If not, do …
Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with current customers and meet their needs, while also attracting new customers?
In today’s high-speed, tech-driven world, your website is a window into your business – it’s often the first interaction a visitor will have with your brand, and provides an insight into your company and what you do. Of course, bricks and mortar places still exist, but we often make our decision to visit a specific one prior to going.
Nearshore Americas’ whitepaper “Healthcare Software: The Argentine Advantage” highlights many benefits that Argentina has for outsourcing healthcare software development over its offshore rivals. Here are the key reasons for partnering with a nearshore developer in Argentina:
Mobile usage continues to grow daily, and so is the scope of what people are exactly using their smartphones to do. People have become more comfortable buying, managing their banking, as well as getting information about their health care via their mobile devices than they were years ago. In fact, over half of all smartphone owners (62%) have used their smartphone to get information about a health condition in the past year. Having your healthcare practice mobile-friendly is …
A website is the visual representation of your practice, and it’s one of the first things a potential patient will view. It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices. Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website:
Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer.