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marketing for doctors - checking online reviews

Posted on April 28, 2016 by Gretchen Kalthoff

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with…Read more


conversions for medical web design

Posted on April 26, 2016 by Gretchen Kalthoff

It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any…Read more


seo for websites

Posted on April 08, 2016 by Gretchen Kalthoff

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be…Read more


healthcare content writing

Posted on April 06, 2016 by Gretchen Kalthoff

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say…Read more


marketing to millennials

Posted on March 22, 2016 by Gretchen Kalthoff

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more


web hosting backup security

Posted on March 18, 2016 by Gretchen Kalthoff

While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs…Read more


smartphone micro-moments

Posted on March 16, 2016 by Gretchen Kalthoff

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to…Read more


web design converting

Posted on March 15, 2016 by Gretchen Kalthoff

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are…Read more


cloud hosting

Posted on March 14, 2016 by Gretchen Kalthoff

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting…Read more


medical website

Posted on March 08, 2016 by Gretchen Kalthoff

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more


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