Link Building – Is This Healthcare Marketing’s New KPI?

medical seo

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as a major tactic used in SEO, it’s particularly important in achieving high organic search results. Now, link building is gaining prominence outside the SEO world and moving into the mainstream marketing world as a vital KPI to watch. So why all the fuss? Here, we look at why …

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10 Marketing and Medical Website Design Tools We Love for Healthcare Businesses

healthcare marketing tools

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing a product or a local business – which is why it’s always best to go with a marketing company that specializes in medical marketing services.

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5 Things to Include in Your Small Medical Practice Website

medical web design

Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients?

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Connecting Social Media and EHRs as a Research Tool

medical social media

A group of patients were recently asked if they would be willing to link their social media accounts to their EHR for medical research and to aid healthcare development. According to the study published by BMJ Quality and Safety, the overwhelming majority responded favorably, with 71% of patients agreeing to connect the two.

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How Health IT Will Change Healthcare in 2016

health IT

In an industry as large as healthcare, a lot can happen in just one year. If the expert estimations are correct, there are a lot of positive changes on the horizon. Patients and providers are set to benefit from advances in data analysis and increased rates of innovation; healthcare apps and the use of technology will continue to evolve patient-doctor communication; and healthcare web development and new ways to manage patient-focused healthcare records will see the industry further …

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Designing Your Medical Website Above and Below the Fold

above the fold

The concept of “above the fold” originates from newspapers. Due to the flat display, a great front-page photo or story on the upper half of the front of the newspaper could greatly increase sales. This same idea has been applied to web design. Things that can be seen within the dimensions of the home page screen are deemed above the fold. In recent years, with the explosion of large format display monitors and the increased use of mobile …

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Top Medical Marketing Trends of 2016

medical marketing

With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet marketing to give you an eye-opening view of what’s in store for the year – and what trends are worth following and leveraging. 

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Mobile Health Apps: Trustworthy or Not?

mobile health app

The introduction of thousands of mobile health apps in the past few years has led to consumers having access to unprecedented technologies, many of which claim to help manage medical conditions, promote health and well-being and expand the level of care. Medical web development and healthcare mobile apps are being adopted almost as quickly as they can be developed.

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Healthcare Social Media Posts — Staying Safe Online

healthcare social media online privacy

Clearly, there are a host of benefits to using social media for your business, but it’s important to do it right – without privacy breaches. The risks and dangers can be significant, yet with a little bit of know-how and planning, you’ll protect your medical practice and appease your Privacy Officer. Firstly, be sure to take the following into consideration: Create and implement a clear social media policy. Educate your workforce on the policy and HIPAA. Use examples …

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