A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can find a multitude of sources and marketing for doctors that provide advice and tips on building a successful brand, but it’s also helpful to know what not to do. Here, we explore what not to do to keep your brand healthy.
There are a plethora of digital tools available today to help market your practice. Yet, as the tools to further empower your marketing grows, so does the competition. Perhaps one of the most well known and talked about tools is Search Engine Optimization (SEO). In simple terms, this means increasing the number of visitors to your site by ranking well (i.e., high visibility) in a search engine’s organic, or unpaid results. Consequently, improving your medical SEO can potentially …
Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again. One of the most important but overlooked aspects of web design is utilizing a website to build patient loyalty and customer satisfaction. Here are 6 top medical website design trends to encourage current and potential patients to keep coming back. 1. Responsive Design Websites should adapt and work seamlessly on any …
Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your medical web design needs – someone that understands what you are looking for and can accurately create the website that you want – is one of the most crucial decisions that you will make for your business.
Your website and your social media platforms should operate like best friends – hand in hand. When working seamlessly together, they have the potential to build greater exposure online for your medical business. If there is a disconnect between the two, or you have yet to bridge the gap between social media and your site, consider the potential interactions and new patients that you are missing out on.
Web surfers are increasingly suspicious and mistrustful these days, and rightfully so. Hackers are continually innovating cutting-edge ways to infiltrate and corrupt unsecure websites to gain remote access to computers, steal information, and commit credit card fraud and identity theft.
Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign.
So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment?
Advances in Health IT continue to revolutionize the way the healthcare industry operates. One area in particular which has benefitted from tech solutions is patient care. From improving wait times to increasing patient engagement and participation, health IT is improving medical processes across the board, and in the meantime, improving our health. Here are 4 tech solutions that are modernizing medicine: