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Posted on May 31, 2016 by Winona Cruzan

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more


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Posted on May 26, 2016 by Winona Cruzan

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to…Read more


Posted on May 24, 2016 by Winona Cruzan

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave…Read more


online content marketing

Posted on May 20, 2016 by Winona Cruzan

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Many companies were reluctant…Read more


responsive website design

Posted on May 17, 2016 by Gretchen Kalthoff

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place…Read more


hipaa compliant emailing

Posted on May 13, 2016 by Gretchen Kalthoff

Email marketing is a great way to stay in touch with your patients. One study found that the average office worker spends around 3.1 hours per day reading and answering…Read more


meaningful use

Posted on May 12, 2016 by Gretchen Kalthoff

Are you confused about Meaningful Use (MU), or having trouble meeting the requirements? Trying to understand the CMS’s EHR Incentive Program can be incredibly overwhelming. Nearly 209,000 eligible providers will…Read more


web design for hospitals

Posted on May 11, 2016 by Gretchen Kalthoff

Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for…Read more


medical seo

Posted on May 09, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…Read more


hospital content marketing

Posted on May 01, 2016 by Gretchen Kalthoff

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more


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