Does Your Practice Need a New Medical Website?

healthcare web design

Your website should project the best possible image of your practice. It’s the first place that many people will visit to learn about your brand – and first impressions count. And just like everything in life, websites get old. Generally, medical sites have a lifespan of around 2-3 years. That can be extended to around 5 years if you undertake some changes or upgrades. Then, it will most likely be ready for a total revamp. So what if …

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Content Marketing: How to Make Your Medical Practice Stand out From the Rest

medical content marketing checklist

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out.   In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …

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Turning Negative Yelp Reviews Into Positive Marketing

yelp marketing

Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased. There are now over 50 million businesses on the site worldwide. According to a Harvard Business School study, a one-star increase in Yelp ratings leads to a 5-9 percent increase in revenue. 

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Medical Web Design Trends of 2016

medical web design

Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help improve your practice. We’ve rounded up the best predictions for the year ahead to make sure you are in the know.

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Do’s and Don’ts of Healthcare Social Media

social media

Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business.

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Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to Boost Site Traffic

medical seo

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings.

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Designing a Medical Practice Website For Usability

patient looking at medical practice website

A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet.  You run a Google search and click on a link, which takes you to a website  – when you arrive at that site, is it easy to find what you are looking for? If not, do …

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Medical Practice Marketing In The Real World

marketing online

Marketing in today’s world can often seem overwhelming. With the technological advances of the last decade and consumers becoming savvier than ever, how can a medical practice genuinely engage with current customers and meet their needs, while also attracting new customers?

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