Healthcare is often behind the times when it comes to technology. Medical web design and digital marketing is no exception. In fact, many hospital and medical practices have outdated websites that do little to cater to today’s highly-connected consumers who are spending more time browsing the internet on their smartphones than on laptops or desktop computers.
Part of having an online presence is learning how to handle negative feedback. The internet is a public forum that invites criticism and its anonymous nature makes it all too easy for people to leave aggressive comments, whether they are fair representations of your service or not. The good news is that once you get past the initial sting of a bad public review, there are a few easy steps you can take to mitigate the unsavory impression …
Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare and blogs gives clinicians the opportunity to interact with the three-quarters of adult Internet users in the US who actively use social networking sites. It also extends hospital influence much further than allowed by the one-sided telephone and mail marketing campaigns of the past.
Guest post by Charles Settles, Product Analyst at TechnologyAdvice Electronic prescribing has become an integral part of EHR software, but the proposed rule for Stage 3 of Meaningful Use may introduce changes — for better or worse. Stage 3 of the Meaningful Use incentive program, according to the proposed rule, will “streamline the program by removing reporting requirements on measures which have become redundant or ‘topped out’ through advancements in EHR function and provider performance for Stage 1 …
A recent partnership between Apple, IBM and Japan Post (the largest health insurance company in Japan) will provide customized iPads to millions of Japanese senior citizens. The goal of the program, which is set to launch later this year, is to help senior citizens improve their health and wellness and coordinate the details of their daily lives.
Mobile technology doesn’t display your website on a smartphone the same way it looks on a desktop computer. A non-mobile-friendly website might not fit neatly on a patient or customer’s phone screen, requiring extra scrolling and making navigation difficult. It could affect the amount of time that users stay on your website, as well as whether or not they come back.
When it comes to healthcare web design, you have less than a second to capture a visitor’s interest. In their eyes, a better prospect is only a click away. In short, first impressions matter. Think of your website as a virtual storefront: if the windows are dirty, no one will see what you have to offer, and they won’t come back.
Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence reflects directly on your services, so make sure to follow these six tips when developing and maintaining your site.
Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via social media or providing credible, well-written information on your practice’s blog, your patients are going to value your feedback.
Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their work and are perceived as loyal and productive. They are outwardly committed to their hospital’s mission and dedicated to organizational success. These stars are referral-magnets, and are thus your best medical marketing tool.