Apple, IBM Partner with Health Insurance Company to Give Health-Focused iPads to Senior Citizens in Japan

A recent partnership between Apple, IBM and Japan Post (the largest health insurance company in Japan) will provide customized iPads to millions of Japanese senior citizens. The goal of the program, which is set to launch later this year, is to help senior citizens improve their health and wellness and coordinate the details of their daily lives.

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Why Make Your Medical Website Mobile-Friendly?

Mobile technology doesn’t display your website on a smartphone the same way it looks on a desktop computer. A non-mobile-friendly website might not fit neatly on a patient or customer’s phone screen, requiring extra scrolling and making navigation difficult. It could affect the amount of time that users stay on your website, as well as whether or not they come back.

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Three Reasons Every Medical Practice Needs a Blog

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via social media or providing credible, well-written information on your practice’s blog, your patients are going to value your feedback.

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6 Ways To Engage Physicians & Boost Brand Success

Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their work and are perceived as loyal and productive. They are outwardly committed to their hospital’s mission and dedicated to organizational success. These stars are referral-magnets, and are thus your best medical marketing tool.

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EHR Sponsored Alerts: A Medical Safety Net or Cause For Concern?

Free web-based EHR software sounds like a great idea, but what if this software is sponsored by pharmaceutical companies? Practice Fusion, one of the largest providers of EHR software, has more than 112,000 healthcare professionals using its products in around 5.5 million office visits each month. The vendor’s no-cost software has an alert feature that notifies providers when patients are due for services such as vaccines. These alerts are paid for by industry groups such as Merck & …

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A Healthcare Marketer’s Guide to Instagram and Pinterest

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, hospitals and practices should take notice and use social media marketing for healthcare and other medical marketing services to reach a broader audience. Once you know the basics, everything on social media …

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Don’t Breach HIPAA While Messaging & Texting Patients

Secure messaging, video conferencing and social media are all useful communication tools for physicians in light of the accelerating digitization of the healthcare industry. Social media outlets, in particular, are a seductive alternative to traditional communication channels, such as email and telephone, as they allow users to be connected at a moment’s notice.

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