Great Medical Web Design: It Isn’t About You

Whenever we start an application or medical website design, there are a number of questions that we ask our client as we gather requirements for the project.  One of them is “What is your preference in terms of color and layout?” We want to know what the client likes.  Maybe they have colors in their office that they love, or marketing materials they would like to match.  Maybe they’ve seen a competitor’s website that they love. But there’s …

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What Hospital Nurses Can Teach You About Teamwork

One of the best professions to turn to if you want to enhance your teamwork skills is nursing. Those working in the nursing field understand the extreme importance of effective teamwork because without it, patients won’t receive proper care and things can quickly go wrong in an emergency. These are some ways in which you can learn about teamwork from hospital nurses. Rebuilding Teams No matter the industry, there is always a need for rebuilding teams. A team may …

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Hospitals on Facebook: Elements of Healthy Networking

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its network more systematically, meaning the platform may soon extend greater influence over the medical industry. Hospitals can use this influence to their advantage by improving their social media marketing, so consider the following elements as you create and maintain your Facebook page.   Brand Building A successful social …

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More Patients Demanding Email Communication with Their Providers, Studies Show

New evidence is showing that more than ever, patients expect access to both their physicians and medical history. According to Health Data Management, over the last ten years, the number of patients that email directly with their physicians has tripled, and another study by Catalyst Health Research showed that 93% of respondents said they would prefer to have access to email communication with their physicians, and that a quarter of those respondents would choose a physician who offered …

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How Microsoft is Changing Healthcare for Patients and Physicians

Microsoft recently launched the ‘Band,’ a $199 fitness tracker bracelet that monitors personal biometrics 24-hours a day. It also launched the Microsoft Health app and Microsoft Health Service, a platform that centralizes consumers’ data from a variety of health devices and apps stored in the cloud. Perhaps most importantly, data from these products and other medical devices can be shared with medical providers through Microsoft’s HealthVault, an integrative platform built primarily for healthcare organizations. What is the ‘Band’? …

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Five Reasons Every Physician Needs CRM Software

Running a medical practice means finding an efficient way to manage complicated processes and records while maintaining communication with patients. A note to the skeptics: CRM software does just as much for your practice as it does for your patients. CRM software helps medical professionals and physicians meet patients’ evolving needs while facilitating better communication and streamlining all the different processes associated with running a medical practice. Here are some examples: 1. Maximum Organization through Electronic Patient Records The …

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Now through Cyber Monday: Make Your Website Mobile for Only $995!

How does your site look on a smartphone or tablet? If you haven’t upgraded to a mobile website yet, now is the time. Now through Cyber Monday (December 1st), we’ll convert your current site design to a mobile-responsive site for just $995. About 60% of all internet activity in the US originates from mobile devices, and our medical clients are no exception – we typically see around 50-60% of their traffic coming in through cells and tablets.  If …

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How to Survive a Meaningful Use Audit

As tedious as they may seem, Meaningful Use Audits are here to help physicians. The Centers for Medicare and Medicaid Services (CMS) have given out tens of billions of dollars in Meaningful Use incentive payments in just the past few years as an effort to encourage providers to adopt EHRs and other cutting-edge technologies that improve care and reduce the costs associated with health care for patients. The most important part of preparing and surviving these audits is …

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Healthgrades.com Launches a New, Updated Ratings System

Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be good or bad news for physicians – depending on the steps taken to take advantage of these new tools. According to USA Today, Healthgrades analyzed 500 million medical insurance claims from federal and private sources of information about hundreds of diseases, conditions or procedures to create the ratings. …

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Google’s Newest Mobile Experiment: “Non Mobile-Friendly Site” Icons in Search Results

As reported by SearchEngineWatch.com, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon– a gray mobile phone with a slash through it displayed to the left of the website URL– complements Google’s experimentation with a “mobile-friendly” icon starting as far back as 2012. The search engine seems to be testing which approach works best with the smartphone interface. Google’s icon for …

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