In Turbulent Times, Remain HIPAA Compliant

While there has been considerable change in the medical industry over the last few years, the importance of staying HIPAA compliant can’t be stressed enough. There are a few simple steps you should take to make sure you stay compliant, especially in times of change when keeping your business in line with regulations can be a challenge. 1. Risk Analysis Creating a Risk Analysis or hiring outside help to run one is not just good practice, but a …

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Three Quick Tips to Improve Your Healthcare Organization’s Email Marketing Campaign

Email marketing can be extremely effective for getting new customers and promoting your brand. Plus, it can be carried out with little to no cost to your organization. Because of this outbound strategy’s high return on investment, email marketing has seen a remarkable increase in efforts, with more and more businesses recognizing the value of a successful email marketing campaign. In fact, according to, 56% of businesses planned to expand their email campaign efforts in 2013. If …

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Why Mobile Health Apps Are More Than Just a Passing Trend

According to a global mHealth report, 500 million people worldwide will be using a health application by 2015 – and if the actions of major industry players are any indication, these estimates are low. Companies like Apple and Samsung are betting big on health apps, and not just on disconnected applications that don’t provide real value to patients. While mobile health apps saw widespread adoption last year by consumers looking to track weight, vitals, and other health stats …

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Healthcare Industry Content Strategies: How to Get It Right

The healthcare industry is often criticized for lagging behind other industries in adopting new technologies that can make it more efficient and improve the consumer experience overall. The same is also true when it comes to content marketing, which involves creating and sharing valuable written and imaged-based content to acquire customers. Research conducted by the Content Marketing Institute suggests that the healthcare industry is a full two years behind with medical marketing services like content marketing and social media. In …

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Complete Practice Solutions Has a New Website

Complete Practice Solutions from Kalispell, Montana has a new comprehensive website, designed by Medical Web Experts. Their new website is intuitive and elegantly simple, allowing site visitors to effortlessly find the information they need. The redesigned website features a responsive design and an animated banner. In addition, Medical Web Experts has incorporated a blog and a contact form to make it easy for users to get in touch with the company. To learn more about our customized approach …

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Alberta Bariatric Clinics Have a New Mobile Responsive Website

Alberta Bariatric Clinics in Edmonton, Alberta, Canada, have a new mobile responsive medical website designed by Medical Web Experts. Mobile-friendly sites help healthcare businesses expand their reach. They not only look better on tablets and smartphones; they also make navigation a breeze. Alberta Bariatric Clinics’ website is informative and easy to use, allowing patients to quickly find the information they need. Google Maps integration lets site visitors get directions to both clinics with just a few clicks. Meanwhile, …

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Three Things You Might Not Know Matter to Your Patients

Healthcare is changing – and we’re not just talking about payment and care delivery models. The way in which hospitals and practices market to patients is also evolving, and it has to do with how people make decisions about their care. Patients are moving away from relying heavily on doctor referrals and from simply visiting healthcare facilities closest to where they live. Instead, they are placing greater importance on factors such as care quality, comfort and the reputation …

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Is Your Medical Website Turning Site Visitors Into New Patients?

While it may be easy to figure out how to drive traffic to your healthcare organization’s website, getting people to take some sort of action once they’re there can be a struggle. If you haven’t figured out how to capitalize on the traffic your website gets, you could be missing out on hundreds of thousands of dollars in easy-to-capture revenue each year. Do you know how effective your website is at converting new customers? Contact us for a …

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Weill Cornell Medical College Launched New Rehabilitation Medicine Website

The Division of Rehabilitation Medicine at Weill Cornell Medical College has a new website designed by Medical Web Experts. The site design is mobile responsive, which means it is easy for users to access the website and find information not just on desktop computers, but on their smartphones and tablets too. In addition to a simple navigation, the website also features Google Maps integration for easy access to directions. The Division of Rehabilitation Medicine at Weill Cornell Medical …

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Infographic: How Much is Your Medical Website Hurting Your Practice?

Having an outdated website can work against you, harming your chances of capturing potential customer leads. If a user lands on a website that is slow to load or is difficult to navigate, for example, they will mostly likely click off the page. Giving your website a fresh look, incorporating trust elements, and improving usability can strengthen your brand and increase the number of converting customers. You can also get ahead of the competition by investing in mobile responsive …

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