The Beginner’s Guide to Starting a Successful Email Newsletter

Remember the days when healthcare practices sent out postcards and paper bulletins to patients to remind them it was time to schedule an appointment or inform them about upcoming events? This type of communication was effective then, but old school medical marketing services like snail mail has since gone out of fashion. Today, email newsletters are the modern way to deliver timely information and to stay on patients’ radar year-round. Newsletters create loyalty, develop relationships and trust, build …

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Photographs with Medical Testimonials: Valuable and Trustworthy or Just a Waste of Space?

Testimonials from patients and providers included in your healthcare organization’s medical website design can make you look more credible and give potential patients a sense of the experience and services that they might get if they choose your hospital or practice. But not all medical testimonials are equally valuable. If not done correctly, they could just be taking up space on your website. By making your testimonial images more personal, you can increase your healthcare website’s conversion rates. Here …

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What Does Responsive Web Design Look Like?

Responsive design refers to a website’s ability to automatically adjust to fit the screen of whichever device it is being viewed on – be it a smartphone, tablet, laptop or desktop computer. This is made possible through fluid grids, which allow you to make updates in one place. Mobile responsive websites are a must in today’s increasingly mobile world due to the fact that more and more people are using their smartphones and tablets as their primary search device. In fact, if your …

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Three Ways ACO Affiliation Can Reduce Costs for Healthcare Providers

Guest post by Madelyn Kearns from Medical Practice Insider There is a recognized difference between saviors and savers — one being a rescuer of people, while the other salvages bank accounts. But leave it to accountable care organizations to throw distinctions to the wayside. According to medical systems reviewer Software Advice’s recent ACO survival guide, the ACO model not only operates on delivering high quality care to patients — it also aims to provide the utmost in cost-efficiency to …

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Dr Kumar for Kids Has a New Medical Website

Dr Kumar for Kids has a new website designed by Medical Web Experts. MWE redesigned the clinic’s five-page site to give it a more modern feel. The website features useful resources and connects to the practice’s online portal so parents can easily schedule appointments, view health information, and more. Dr Kumar for Kids is committed to providing the quality care to children in the Chino, California area. They focus on the whole child, looking at the physical, mental, emotional …

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Heartbleed Bug: What It Means For Your Medical Website and Online Services

You may have heard about the recent Heartbleed Bug that has affected many websites on the Internet. When we first heard the news, we set out to determine any exposure we may have had and, in turn, any exposure that our clients may have had. It turns out that some of our websites and online solutions were hosted on servers that use the OpenSSL software and were affected. We immediately started working on a patch, and completed it …

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MWE Launched New Website for Arizona State Urological Institute

The Arizona State Urological Institute (ASUI), a center for comprehensive urological care in Gilbert, AZ, has a new website and logo. ASUI is a leader in urological care for men and women in Arizona, committed to bringing the most technologically advanced urologic services. MWE worked closely with ASUI to design a visually appealing site with useful forms and resources for patients, including Google Maps integration for easy access to directions to each of ASUI’s locations. We also worked on …

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Plaza Family Care Medical Website Redesigned

Plaza Family Care in Hackettstown, NJ has launched a new, mobile responsive medical website designed by premier web development company Medical Web Experts. Mobile-friendly websites help healthcare practices reach new audiences and increase online conversions. Plaza’s website features an animated banner, bold colors and a sleek design. It integrates with Google Maps and links to the practice’s Facebook page promoting increased engagement. To learn more about MWE’s tailor made medical website design solutions and custom programming options, click …

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Four Free Ways to Increase Revenue for Your Medical Practice

With payment models changing and physician reimbursements declining, medical practices are increasingly required to do more with less. There are ways, however, for practices to start making more money without spending a dime on medical marketing services. Here are four simple suggestions you can try: 1. Smarter Schedule Management Your schedule generates revenue for your practice – but if it’s poorly managed, it can be a main source of revenue loss instead. Unfilled appointment slots, for example, represent …

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The Evolution of Search Engine Optimization

Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword rankings, and the shifting focus towards pay-per-click advertising. The reality is, search engine optimization is an ongoing process – and it is likely to keep on changing as new marketing strategies, tools, and campaign goals arise. Click on the graphic below to learn more about some of the …

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