Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients. Here, we look at why the role of social media is growing in healthcare, and how to make the most of this channel within healthcare internet marketing while still ensuring HIPAA compliance. Healthcare Social Media Perks Research data repeatedly indicate that patient outcomes improve when patients are involved …

With demand for online access to medical records on the rise among web- and health-savvy patients, leveraging technology like patient portals and electronic medical records can help healthcare organizations with patient acquisition and engagement, as well as meeting MACRA thresholds for better coordinated, higher quality care. In order for patients to take advantage of the online tools you offer, a well-developed messaging strategy is essential. Your patient-targeted messaging should answer questions like: “What is an EMR?” “How are …

Despite a booming healthcare app development industry, the apps being released are still sub-par. As early as 2014, industry research leaders like Deloitte, Frost & Sullivan and Accenture were heralding the benefits and high growth rate of the nascent mobile healthcare app development market. The growing global access to data networks and low-cost smart devices provided a unique opportunity to capitalize on more direct access to patients and further enable providers at the point-of-care.

When it comes to cost saving through healthcare application development, the audience where a healthcare organization will see the greatest value is among senior citizens. This is the argument made by Bridge Patient Portal’s Rebecca Brunelle, CPNP, in a recent article about healthcare IT and technology training for this growing population.

In light of recent ransomware attacks on global organizations, specifically the WannaCry malware that affected the National Health Service in the UK, we know that you may have concerns about how we are managing your data and what systems we have in place to protect it. Information security continues to be of utmost importance to us and we would like to explain more about the recent attacks, ongoing threats, and how we’re protecting you. Ransomware, like the recent …

Mobile technology is becoming an essential tool for healthcare providers and their patients. If your healthcare organization is looking to invest, it’s important to consider how the technology you choose will impact cost, ROI, and the quality of the end product. Download the Free Guide Here.

In a Bridge Patient Portal article last week, nurse practitioner and healthcare tech writer Rebecca Brunelle discussed the importance of choosing the right Chronic Care Management software. Asking the right questions is the key to helping your healthcare organization to take advantage of the benefits provided by Chronic Care Management (CCM), namely improved health outcomes and annual revenue increases in the ballpark of $500 to $1,600 per patient.

Toward the end of last year, four key mhealth stakeholders joined forces to launch Xcertia, a collaborative whose mission is to drive the mobile health field forward with established quality, safety, and security best practices at the forefront. The group, which formed in December 2016, is composed of four organizations: the American Medical Association (AMA), the American Heart Association (AHA), the Healthcare Information and Management Systems Society (HIMSS), and mHeatlh app curation company DHX Group. What has happened …

In a recent PwC report on the top healthcare issues for 2017, unsurprisingly, the impact of MACRA on value-based payment models made the list. Many provider networks have taken the last several years to focus on up-side risk sharing while expanding their network reach in both size and scope. However, as providers enter the first performance year of MACRA, the push towards more widespread adoption of two-sided risk models poses new challenges to healthcare decision makers, including: How …

Health IT is one of the fastest growing industries in the market. The North American healthcare IT market is projected to grow at a compounded annual rate of 13.5% through 2020. Driving this growth are new technologies, devices and platforms that are currently growing in two separate bubbles: consumer-based technologies (e.g. FitBit) and clinical technologies (e.g. EHR systems). Beyond this, the benefit of closing gaps in care and integrating patient generated health data (PGHD) into clinical technologies is …