How to Attract More Profitable Patients to Your Healthcare Practice

Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits come from 20 percent of customers. This means that finding out who these profitable patients are is crucial to the success of your healthcare practice. After all, how can you attract and retain high-value patients if you don’t know who they are? The most valuable patients are those …

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How to Make Your Medical Website Work for Your Practice

According to recent research from the nonprofit Pew Research Center’s Internet & American Life Project, 81 percent of adults use the Internet regularly – and 72 percent have gone online to look for health information within the past year. In order to reach these people and lead them to become new patients, healthcare practices are increasingly investing in web design services and Internet marketing. A great website, after all, with carefully-selected elements, can serve as a productivity tool, …

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Six Tips for Achieving Meaningful Use

Everyone in healthcare knows about the EHR Incentive Programs and the stimulus money that doctors can receive if they successfully attest to Meaningful Use of electronic health record technology. However, participating in the program can be a daunting feat for first-timers. For EHR newcomers looking to achieve Meaningful Use and qualify for federal incentive payments, we offer the following tips: 1. Decide which program you want to participate in. There are two incentive programs, Medicare and Medicaid, but …

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Five Ways to Build Customer Loyalty

Sixty-one percent of people follow brands on social media – not for discounts or promotions, but because they want to show their loyalty and support. This means that building customer loyalty is important for medical practices that want to solidify their position in the community. Here, we’ve gathered a collection of tips for strengthening your bond with patients to improve retention and grow your brand. Show your appreciation. This can be as simple as sending a “Thank You” …

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How to Improve Patient Turnaround Time without Compromising Healthcare Quality

Moving patients quickly through your office without compromising care quality requires careful planning and a methodical execution. The effort to maximize patient flow is worth it, though, as doing so is a great way to improve performance and enhance patients’ experience while visiting your practice. Here are five easy ways to improve patient turnaround time without sacrificing quality of care: Assess current patient flow. You can do this by walking through the entire process as the patient, from …

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How to Automate Administrative Tasks and Optimize Your Medical Practice

Introducing new technologies to streamline time-consuming processes can help your practice boost its bottom line by making more efficient use of your employees’ time. These simple recommendations will help you increase productivity, optimize operations, and even improve patient satisfaction. 1. Implement a patient portal. Online healthcare portals don’t just provide benefits to physicians participating in Meaningful Use. In fact, practices that aren’t enrolled in the EHR Incentive Program can get just as much value out of a patient …

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Why Reputation Management Matters in the Medical Industry

Whether you like it or not, your customers are posting reviews about your company on websites all across the Internet. These reviews provide potential customers with a glimpse into the products and services your organization provides and can sway them to choose your services over those of a competitor. However, they can also be damaging to your company’s reputation. In fact, according to a Nielsen “Global Trust in Advertising” report, online reviews are one of the most trusted …

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Hire the Right People for Your Medical Practice

It takes time and money to recruit and train new staff, and hiring the wrong person can affect your medical practice’s bottom line. To maintain a well-functioning business, make the most of the recruitment process, and improve the odds of hiring a qualified candidate that is a good fit for your practice, your healthcare organization can employ a few simple, tried-and-tested strategies. Make a list of attributes you want in an ideal candidate. This includes a list of …

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5 Essential Branding Tips for Healthcare Organizations

With countless new businesses emerging in the marketplace, it is more important now than ever to set your healthcare organization apart from the pack – and establishing a brand identity is one way to do so. Here are five simple tips to get you started: Remember the three main branding objectives. 1) Help patients learn more about your organization; 2) convince them to choose you over the competition; and 3) make them want to recommend your organization to others. Focus …

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Four Productivity Apps for Physicians

There are many applications developed for smartphones and tablets that allow people to get organized, become more efficient, and save time. There are productivity apps that help doctors streamline correspondence, store and manage notes for later reference, and even make it possible to perform simple tasks, like printing, without great complication. Knowing which tools to use can make a great deal of difference. Here are four apps that we recommend downloading today: 1. Evernote This is one of …

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