Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 1

We’ve all done it.  You’ve probably already done it this week and likely more than once. We’re talking about downloading images from the internet for use on your company’s website, blogs and social media channels. It’s quick and easy to do – and let’s face it, the results are pretty effective. You type one word into Google Images and you literally have thousands of pictures at your fingertips. Do you know that using these images for your online …

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Infographic: EHRs Improve Preventive Care Rates

We know it isn’t quite October and we’re a little early to celebrate Breast Cancer Awareness Month, but is there ever really a bad time to promote breast cancer awareness? We don’t think so. In this infographic you’ll find some interesting facts about electronic health record (EHR) software and preventive care. EHRs can be integrated with a patient portal in order to increase patient engagement and further improve health outcomes. Courtesy of: HealthTechnologyReview  

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Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to: Connect with patients and start building lasting relationships. Become part of the conversation – or better yet, start a conversation of your own. Share news about your practice and …

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Website vs. Social Media: Where Are Your Medical Marketing Efforts Best Spent?

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social media profiles are free – and that 67 percent of online adults use social networking sites on a regular basis – can make physicians and healthcare administrators lean toward that option. What many fail to realize, however, is that social is just one aspect of an effective marketing …

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Is Your Medical Website Design Converting?

The most important quality of a good medical website design is, ultimately, whether or not it is converting site visitors into leads. Is the design of your website one that is going to convert? This can be a frustrating concern for many physician practices, as there are numerous websites out there representing healthcare facilities that are targeting and educating the same customers as your practice. By following three simple tips, your website can take the necessary steps to …

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Finding Value in the Patient Portal

Many physicians are still unsure about the value of a patient portal and how implementing one can lead to better care. I was recently asked the following questions in a group forum discussion about patient portals. My responses are based on personal experience, as well as feedback from clients and colleagues within the healthcare industry. What is the value to a provider of having a patient portal? The value comes from the automation of every day processes such as: …

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How to Make Video Work for Your Medical Marketing Campaign

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just as effective for conversions as pictures, blog articles and other text – depending on how the video campaign is carried out and where the new content is placed. Is your healthcare organization thinking about adding video to its newly revamped website? Remember that there are three things that …

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Add Some Oomph to Your Healthcare Website With These Low-Budget Tips

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet research, websites play an integral role in patients’ search for health information. In order to capture the attention of some of the people searching for doctors online, your organization needs to have an attractive website with useful tools that engage patients and encourage interaction. With the following add-ons, …

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The Key to Healthcare Interoperability Is Open Platforms

Interoperability has become a hot topic in the world of health IT – yet due to its inherent complexity, it remains the biggest hurdle to efficient and effective use of communication across a broad spectrum of systems and solutions. Whether healthcare organizations are using EMRs, telemedicine, patient portals, mHealth or EMPIs, it is necessary for there to be a “common denominator” between those systems in order to achieve interconnectivity. The common denominator is an open architecture platform by …

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Three Ways to Encourage Repeat Business to Your Medical Practice

With healthcare organizations competing online for the attention of potential patients, it can be easy for physician practices to get caught up in the chase and forget about the people that they’ve already worked hard to attract. This occurs despite the fact that attracting a new patient costs five times more than it does to keep an old one, an expense that many practices can’t afford now that rising healthcare costs are keeping patients from going to the …

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