Is Your Medical Website Design Converting?

The most important quality of a good medical website design is, ultimately, whether or not it is converting site visitors into leads. Is the design of your website one that is going to convert? This can be a frustrating concern for many physician practices, as there are numerous websites out there representing healthcare facilities that are targeting and educating the same customers as your practice. By following three simple tips, your website can take the necessary steps to …

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Finding Value in the Patient Portal

Many physicians are still unsure about the value of a patient portal and how implementing one can lead to better care. I was recently asked the following questions in a group forum discussion about patient portals. My responses are based on personal experience, as well as feedback from clients and colleagues within the healthcare industry. What is the value to a provider of having a patient portal? The value comes from the automation of every day processes such as: …

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How to Make Video Work for Your Medical Marketing Campaign

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just as effective for conversions as pictures, blog articles and other text – depending on how the video campaign is carried out and where the new content is placed. Is your healthcare organization thinking about adding video to its newly revamped website? Remember that there are three things that …

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Add Some Oomph to Your Healthcare Website With These Low-Budget Tips

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet research, websites play an integral role in patients’ search for health information. In order to capture the attention of some of the people searching for doctors online, your organization needs to have an attractive website with useful tools that engage patients and encourage interaction. With the following add-ons, …

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The Key to Healthcare Interoperability Is Open Platforms

Interoperability has become a hot topic in the world of health IT – yet due to its inherent complexity, it remains the biggest hurdle to efficient and effective use of communication across a broad spectrum of systems and solutions. Whether healthcare organizations are using EMRs, telemedicine, patient portals, mHealth or EMPIs, it is necessary for there to be a “common denominator” between those systems in order to achieve interconnectivity. The common denominator is an open architecture platform by …

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Three Ways to Encourage Repeat Business to Your Medical Practice

With healthcare organizations competing online for the attention of potential patients, it can be easy for physician practices to get caught up in the chase and forget about the people that they’ve already worked hard to attract. This occurs despite the fact that attracting a new patient costs five times more than it does to keep an old one, an expense that many practices can’t afford now that rising healthcare costs are keeping patients from going to the …

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Bill Chun MD – AskGYN

Dr. Bill Chun MD has a new website called AskGYN. At AskGYN women can submit questions in relation to their health and receive a personalized response from Dr. Chun within 24 hours. Dr. Chun, a board-certified OB/GYN with over twenty years experience in medicine, created the site to give women free, easy-to-access information about their health. Dr. Chun hopes that women will use this site to get more information about health conditions and treatments, thereby removing some of …

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ABC Weight Management

ABC Weight Management has a new website! Alberta Bariatric Clinics is Edmonton’s new weight management clinic. They have a diverse multidisciplinary team of physicians, nutritionists, nurses and exercise physiologists who work together to provide a comprehensive service to obese and overweight patients. Through goal setting, accountability, individualized treatment and ongoing monitoring, their team will work with you to help you reach your best weight while enjoying a healthy lifestyle. Visit the new ABC Weight Management website to learn …

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Setting Up Your Online Healthcare Business Listing In 10 Minutes Or Less

For the vast majority, online searches have become the preferred method of finding information, replacing the phone book and local directory assistance services such as 4-1-1. In fact, search engine powerhouses Google and Bing both provide public listings for businesses using information compiled from various sources. Unfortunately, the information contained within these listings isn’t always accurate. Therefore, it is up to companies to take control of their online business listings to ensure that contact details, hours of operation …

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How to Get the Best Medical Marketing Results on a Limited Budget

When you don’t have much to spend on marketing but still need to see results for your practice, it is important to choose wisely what you do with your money. To make the most of your marketing resources, start by identifying your target market so that you can focus your budget on whatever the best channel is to reach them. Focusing on one activity and doing it well will help produce the best results for your healthcare organization. …

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