Want More Loyal Patients? Engage Them Electronically

A recent study by Aeffect and 88 Brand Partners showed that patients who use electronic medical records (EMR) are substantially more satisfied with their physicians overall. They also tend to be more satisfied when it comes to different areas of their care. Across the board, satisfaction rates across all 8 categories were between 9 and 11 basis points higher for those practices that engaged their patients electronically. The patient engagement rate for those practices surveyed also showed that …

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Press Release: Medical Web Experts’ Leading Patient Portal Solution Launches New Brand and Website

SAN DIEGO, Aug. 12, 2013 /PRNewswire/ — Medical Web Experts, a leading provider of web solutions for the healthcare industry, is announcing the launch of the Bridge Patient Portal brand and website (http://www.bridgepatientportal.com/). Originally known as the Medical Web Experts Enterprise Patient Portal, the new brand and website is a result of significant growth in the software solution and is aimed at providing new and existing customers with a dedicated website for the software.                 …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 1

We’ve all done it.  You’ve probably already done it this week and likely more than once. We’re talking about downloading images from the internet for use on your company’s website, blogs and social media channels. It’s quick and easy to do – and let’s face it, the results are pretty effective. You type one word into Google Images and you literally have thousands of pictures at your fingertips. Do you know that using these images for your online …

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Infographic: EHRs Improve Preventive Care Rates

We know it isn’t quite October and we’re a little early to celebrate Breast Cancer Awareness Month, but is there ever really a bad time to promote breast cancer awareness? We don’t think so. In this infographic you’ll find some interesting facts about electronic health record (EHR) software and preventive care. EHRs can be integrated with a patient portal in order to increase patient engagement and further improve health outcomes. Courtesy of: HealthTechnologyReview  

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Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to: Connect with patients and start building lasting relationships. Become part of the conversation – or better yet, start a conversation of your own. Share news about your practice and …

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Website vs. Social Media: Where Are Your Medical Marketing Efforts Best Spent?

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social media profiles are free – and that 67 percent of online adults use social networking sites on a regular basis – can make physicians and healthcare administrators lean toward that option. What many fail to realize, however, is that social is just one aspect of an effective marketing …

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Is Your Medical Website Design Converting?

The most important quality of a good medical website design is, ultimately, whether or not it is converting site visitors into leads. Is the design of your website one that is going to convert? This can be a frustrating concern for many physician practices, as there are numerous websites out there representing healthcare facilities that are targeting and educating the same customers as your practice. By following three simple tips, your website can take the necessary steps to …

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Finding Value in the Patient Portal

Many physicians are still unsure about the value of a patient portal and how implementing one can lead to better care. I was recently asked the following questions in a group forum discussion about patient portals. My responses are based on personal experience, as well as feedback from clients and colleagues within the healthcare industry. What is the value to a provider of having a patient portal? The value comes from the automation of every day processes such as: …

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How to Make Video Work for Your Medical Marketing Campaign

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just as effective for conversions as pictures, blog articles and other text – depending on how the video campaign is carried out and where the new content is placed. Is your healthcare organization thinking about adding video to its newly revamped website? Remember that there are three things that …

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Add Some Oomph to Your Healthcare Website With These Low-Budget Tips

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet research, websites play an integral role in patients’ search for health information. In order to capture the attention of some of the people searching for doctors online, your organization needs to have an attractive website with useful tools that engage patients and encourage interaction. With the following add-ons, …

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