Is Your Healthcare Organization Ready to Use eConsultations?

With goods and services increasingly moving online, healthcare organizations are beginning to adopt supporting technologies to help improve patient experiences and treatment outcomes. Telehealth, telemedicine and patient portal technologies are two of the solutions that are getting more use among healthcare providers – and they have opened up the door to eConsultations. While a patient portal is the bridge between physicians and patients, an eConsultation is the vehicle that transports individuals across. eConsultation features allows practices to generate …

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Automated Appointment Requests Will Save Your Healthcare Practice Time

How many times per week does your office receive appointment requests from patients? Although some physicians and hospital administrators may have an idea, most don’t know the answer to this question. Estimates range from 30 to 50 for small practices to more than 500 for large hospitals. Regardless of what the actual number is, it amounts to dozens of hours that employees are spending on the phone every month. In fact, scheduling an appointment over the phone can …

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Want Patient Engagement? Provide Access to Patients’ Health Histories Online

The Health Insurance Privacy and Portability Act (HIPPA) stipulates that patients must be permitted to review and amend their medical records. As online patient portals and other information technologies makes medical records more accessible to patients, it is going to become more commonplace for patients to review their records routinely. Allowing patients easy electronic access to their own health information is a critical step in engaging individuals in their own health. The benefits that stem from providing this …

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Has Your Medical Website Reached the End of Its Life Cycle?

Every so often, your website, much like everything else in your healthcare business, will need an update in order to continue being effective. A great medical website, after all, can be a major source of revenue for your hospital or practice, while an outdated or poorly maintained website can cost you new patients and harm your brand. The question is: how often should you refresh or redesign your medical website so that it continues to provide value to …

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3 Must-Have Patient Portal Features for Docs

If there’s one thing I’ve learned from speaking to countless physicians, office managers and IT administrators about patient portals it’s that there isn’t any consensus about the patient portal features and functionality that they all want. This makes sense, seeing as it would be difficult to find two hospitals, clinics or practices that use the same EMR and workflow processes. Still, despite the fact that different healthcare organizations have different needs, there are some patient portal features that …

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Is Your Medical Practice Losing Money In Lost New Patient Opportunities?

When it comes to your healthcare practice’s reputation, you can’t afford to be indifferent – especially when it comes to the things being said about you online. After all, not only does information spread much more quickly on the Internet, it also has a much greater reach. This means that if a potential patient comes across a negative review about your practice or finds inaccurate contact details on a third-party site, it can hurt your chances of converting …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 2

So, in case you didn’t read part 1 of this blog post (shame on you!), let’s quickly bring you up to speed: Hosting infringing images on your blog, website and social media pages? You’re breaking copyright law, and guess what? It’s illegal! If you infringe upon an image and the creator of the image notices, they can sue you for up to $150,000. Not looking so great, is it? Good thing is, at New Wave Marketing we are …

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How Will Healthcare Reform Affect Your Patients and Your Practice?

The healthcare sector is constantly evolving, making it difficult for patients and medical providers to keep up with current policy. Hospitals, for example, are transforming from sole entities into large regional organizations that will ultimately deliver better service to their patients. Meanwhile, patients are being urged to take a more active role in their health. Due to the fact that the changes occurring in healthcare are affecting people all along the care chain, it is imperative that all parties …

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Southern Ohio Medical Center’s New Mobile Site

Visited Southern Ohio Medical Center’s website recently? If you accessed the medical center’s website via a mobile device over the past few days, you probably noticed a big change. Like many healthcare providers with a website, Southern Ohio Medical Center decided to launch a mobile friendly version of their site. Having a mobile friendly site for your business is no longer an option – it’s a must-have. Why? Mobile use has surpassed desktop use The majority of American …

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4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in recent years demand for this type of care has decreased, resulting in significant losses for physician practices. Now that the Affordable Care Act has expanded medical coverage to previously uninsured populations, however, things might be starting to look up. The newly insured, after all, are a new …

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