Want Patient Engagement? Provide Access to Patients’ Health Histories Online

The Health Insurance Privacy and Portability Act (HIPPA) stipulates that patients must be permitted to review and amend their medical records. As online patient portals and other information technologies makes medical records more accessible to patients, it is going to become more commonplace for patients to review their records routinely. Allowing patients easy electronic access to their own health information is a critical step in engaging individuals in their own health. The benefits that stem from providing this …

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Has Your Medical Website Reached the End of Its Life Cycle?

Every so often, your website, much like everything else in your healthcare business, will need an update in order to continue being effective. A great medical website, after all, can be a major source of revenue for your hospital or practice, while an outdated or poorly maintained website can cost you new patients and harm your brand. The question is: how often should you refresh or redesign your medical website so that it continues to provide value to …

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3 Must-Have Patient Portal Features for Docs

If there’s one thing I’ve learned from speaking to countless physicians, office managers and IT administrators about patient portals it’s that there isn’t any consensus about the patient portal features and functionality that they all want. This makes sense, seeing as it would be difficult to find two hospitals, clinics or practices that use the same EMR and workflow processes. Still, despite the fact that different healthcare organizations have different needs, there are some patient portal features that …

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Is Your Medical Practice Losing Money In Lost New Patient Opportunities?

When it comes to your healthcare practice’s reputation, you can’t afford to be indifferent – especially when it comes to the things being said about you online. After all, not only does information spread much more quickly on the Internet, it also has a much greater reach. This means that if a potential patient comes across a negative review about your practice or finds inaccurate contact details on a third-party site, it can hurt your chances of converting …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 2

So, in case you didn’t read part 1 of this blog post (shame on you!), let’s quickly bring you up to speed: Hosting infringing images on your blog, website and social media pages? You’re breaking copyright law, and guess what? It’s illegal! If you infringe upon an image and the creator of the image notices, they can sue you for up to $150,000. Not looking so great, is it? Good thing is, at New Wave Marketing we are …

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How Will Healthcare Reform Affect Your Patients and Your Practice?

The healthcare sector is constantly evolving, making it difficult for patients and medical providers to keep up with current policy. Hospitals, for example, are transforming from sole entities into large regional organizations that will ultimately deliver better service to their patients. Meanwhile, patients are being urged to take a more active role in their health. Due to the fact that the changes occurring in healthcare are affecting people all along the care chain, it is imperative that all parties …

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Southern Ohio Medical Center’s New Mobile Site

Visited Southern Ohio Medical Center’s website recently? If you accessed the medical center’s website via a mobile device over the past few days, you probably noticed a big change. Like many healthcare providers with a website, Southern Ohio Medical Center decided to launch a mobile friendly version of their site. Having a mobile friendly site for your business is no longer an option – it’s a must-have. Why? Mobile use has surpassed desktop use The majority of American …

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4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in recent years demand for this type of care has decreased, resulting in significant losses for physician practices. Now that the Affordable Care Act has expanded medical coverage to previously uninsured populations, however, things might be starting to look up. The newly insured, after all, are a new …

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Want More Loyal Patients? Engage Them Electronically

A recent study by Aeffect and 88 Brand Partners showed that patients who use electronic medical records (EMR) are substantially more satisfied with their physicians overall. They also tend to be more satisfied when it comes to different areas of their care. Across the board, satisfaction rates across all 8 categories were between 9 and 11 basis points higher for those practices that engaged their patients electronically. The patient engagement rate for those practices surveyed also showed that …

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Press Release: Medical Web Experts’ Leading Patient Portal Solution Launches New Brand and Website

SAN DIEGO, Aug. 12, 2013 /PRNewswire/ — Medical Web Experts, a leading provider of web solutions for the healthcare industry, is announcing the launch of the Bridge Patient Portal brand and website (http://www.bridgepatientportal.com/). Originally known as the Medical Web Experts Enterprise Patient Portal, the new brand and website is a result of significant growth in the software solution and is aimed at providing new and existing customers with a dedicated website for the software.                 …

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