Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 2

So, in case you didn’t read part 1 of this blog post (shame on you!), let’s quickly bring you up to speed: Hosting infringing images on your blog, website and social media pages? You’re breaking copyright law, and guess what? It’s illegal! If you infringe upon an image and the creator of the image notices, they can sue you for up to $150,000. Not looking so great, is it? Good thing is, at New Wave Marketing we are …

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How Will Healthcare Reform Affect Your Patients and Your Practice?

The healthcare sector is constantly evolving, making it difficult for patients and medical providers to keep up with current policy. Hospitals, for example, are transforming from sole entities into large regional organizations that will ultimately deliver better service to their patients. Meanwhile, patients are being urged to take a more active role in their health. Due to the fact that the changes occurring in healthcare are affecting people all along the care chain, it is imperative that all parties …

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Southern Ohio Medical Center’s New Mobile Site

Visited Southern Ohio Medical Center’s website recently? If you accessed the medical center’s website via a mobile device over the past few days, you probably noticed a big change. Like many healthcare providers with a website, Southern Ohio Medical Center decided to launch a mobile friendly version of their site. Having a mobile friendly site for your business is no longer an option – it’s a must-have. Why? Mobile use has surpassed desktop use The majority of American …

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4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in recent years demand for this type of care has decreased, resulting in significant losses for physician practices. Now that the Affordable Care Act has expanded medical coverage to previously uninsured populations, however, things might be starting to look up. The newly insured, after all, are a new …

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Want More Loyal Patients? Engage Them Electronically

A recent study by Aeffect and 88 Brand Partners showed that patients who use electronic medical records (EMR) are substantially more satisfied with their physicians overall. They also tend to be more satisfied when it comes to different areas of their care. Across the board, satisfaction rates across all 8 categories were between 9 and 11 basis points higher for those practices that engaged their patients electronically. The patient engagement rate for those practices surveyed also showed that …

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Press Release: Medical Web Experts’ Leading Patient Portal Solution Launches New Brand and Website

SAN DIEGO, Aug. 12, 2013 /PRNewswire/ — Medical Web Experts, a leading provider of web solutions for the healthcare industry, is announcing the launch of the Bridge Patient Portal brand and website (http://www.bridgepatientportal.com/). Originally known as the Medical Web Experts Enterprise Patient Portal, the new brand and website is a result of significant growth in the software solution and is aimed at providing new and existing customers with a dedicated website for the software.                 …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 1

We’ve all done it.  You’ve probably already done it this week and likely more than once. We’re talking about downloading images from the internet for use on your company’s website, blogs and social media channels. It’s quick and easy to do – and let’s face it, the results are pretty effective. You type one word into Google Images and you literally have thousands of pictures at your fingertips. Do you know that using these images for your online …

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Infographic: EHRs Improve Preventive Care Rates

We know it isn’t quite October and we’re a little early to celebrate Breast Cancer Awareness Month, but is there ever really a bad time to promote breast cancer awareness? We don’t think so. In this infographic you’ll find some interesting facts about electronic health record (EHR) software and preventive care. EHRs can be integrated with a patient portal in order to increase patient engagement and further improve health outcomes. Courtesy of: HealthTechnologyReview  

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Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to: Connect with patients and start building lasting relationships. Become part of the conversation – or better yet, start a conversation of your own. Share news about your practice and …

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Website vs. Social Media: Where Are Your Medical Marketing Efforts Best Spent?

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social media profiles are free – and that 67 percent of online adults use social networking sites on a regular basis – can make physicians and healthcare administrators lean toward that option. What many fail to realize, however, is that social is just one aspect of an effective marketing …

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