It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.  

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice.

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare marketers should have their eyes firmly fixed on: the Millennials.

While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs are met to help reduce online risks, maintain compliance, and increase revenue.

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are the five best design principles for your medical website to help you achieve better conversion rates.

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting will put you on the right track to making sure that your website is compliant and secure with minimal downtime, and has the ability to support a high volume of traffic. The importance of security, HIPAA compliance, and uptime of medical websites have already been highlighted in parts …

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure that online risks are avoided and compliance is maintained. In addition to protecting patients’ personal health information (PHI), a high quality website with little downtime should be a top priority.