Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for new and existing customers to engage with your business; so don’t let common mistakes get in the way of your hospital’s success.
Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have been true in the past, they are most likely out of date now. As Google updates its machine (often multiple times per year) the methods of ranking change. Read on to discover exactly what you should focus on for your medical SEO in 2016, and what SEO myths …
Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs and engages without doing a “hard sell”. It speaks to customers in a more natural way than traditional advertising, and it works particularly well for hospitals and healthcare providers.
According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with the majority (62%) using online reviews in their initial search to find a new doctor. Almost half the respondents would travel out-of-network for a doctor that had more positive reviews. Yelp and RateMDs.com are just two of the go-to sites most often used for customer feedback. A study …
It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …
Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.
The term “content is king” is one of the most quoted phrases in the world of online marketing. When it comes to healthcare content marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice.
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare marketers should have their eyes firmly fixed on: the Millennials.
While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs are met to help reduce online risks, maintain compliance, and increase revenue.
Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.